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In addition to all MLS and Leagues Cup matches, the service will provide a new weekly live match whip-around show, game replays, highlights, and analysis, as well as original programming at zero cost.
Apple Inc (NASDAQ: AAPL) and Major League Soccer (MLS), the top American soccer division, have signed a 10-year deal. Within this partnership, Apple TV will exclusively streamline all MLS, Leagues Cup, and select MLS NEXT Pro and MLS NEXT matches.
Apple and Major League Soccer Deal
Starting from 2023, soccer fans can get every live MLS match by subscribing to a new MLS streaming service via the Apple TV platform. The content will be available on the Apple TV app will be available to anyone with internet access across all devices where the app can be found. It includes iPhone, iPad, Mac, Apple TV 4K, Apple TV HD, Samsung, LG, Panasonic, Sony, TCL, VIZIO, and other smart TVs, Amazon Fire TV, Roku devices, and more.
In addition to all MLS and Leagues Cup matches, the service will provide a new weekly live match whip-around show, game replays, highlights, and analysis, as well as original programming at zero cost. According to Apple, the streamline will be perfect as there will be no local blackouts or restrictions.
Eddy Cue, Apple’s senior vice president of services, said:
“For the first time in the history of sports, fans will be able to access everything from a major professional sports league in one place. It’s a dream come true for MLS fans, soccer fans, and anyone who loves sports. No fragmentation, no frustration–just the flexibility to sign up for one convenient service that gives you everything MLS, anywhere, and anytime you want to watch. We can’t wait to make it easy for even more people to fall in love with MLS and root for their favorite club.”
Notably, all MLS and Leagues Cup matches will include announcers calling the action in English and Spanish. Besides, all matches involving Canadian teams will be available in French.
Apple in Big Sport
Major League Soccer is the fastest-growing soccer league in the world. Over the last 15 years, it has expanded to 29 clubs. With its players representing 82 countries, the league has the most global player pool in all sports, and its fan base is one of the youngest, most diverse audiences in North American sports.
For Apple, the deal with Major League Soccer is the second time of stepping into live sports broadcasting. Earlier this year, Apple started streamlining Friday Night Baseball. It is available on Apple TV+ in the United States, Canada, Australia, Brazil, Japan, Mexico, Puerto Rico, South Korea, and the United Kingdom, and will expand to additional countries later.