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Along with the 5G-enabled iPhone 12, Apple plans to launch new services bundles platform called “Apple One.”
Apple Inc (NASDAQ: AAPL) plans to launch a new services bundles platform called “Apple One” in October. Bloomberg reported that the new services bundles would include Video, News, Music, Fitness, and more.
The bundle will also incorporate more services such as Apple News+, Apple TV+, Apple Music, Apple Arcade, and iCloud storage. These services will be available in different plans at discounted prices for customers.
Apple One Services Bundles
According to sources familiar with the development, Apple One will launch along with the iPhone 12 series, which was earlier scheduled for release in September. With the launch of the new services bundles, Apple hopes that customers will be encouraged to subscribe to the various services, and generate more revenue.
On the 30th of July, Apple CFO Luca Maestri revealed that the company would delay releasing the 5G-enabled iPhone 12 series. Maestri made this known during Apple’s Q3 2020 earnings call. The new series will include iPhone 12, iPhone 12 Max, iPhone 12 Pro, and 12 Pro Max.
Also, the Bloomberg report showed that the new product would be in different tiers. According to unnamed sources, there will be a basic package and an advanced one. Both the basic and advanced packages will include Apple Music and Apple TV+. However, the advanced package will also include the Apple Arcade gaming service, Apple News, and iCloud storage. These services will cost between $4.99 and $9.99 each month.
Apple Targers 600 Million Subscribers
The “Apple One” services bundles will help Apple achieve its 600 million paid subscribers target. The company presently hopes to meet the target by the end of 2020. During the 30th of July earnings call, Apple revealed that it is on the move to achieve the plan. The company also added that the services bundles’ launch will serve as a push to hit the target.
Before now, a Bloomberg report said that Apple was planning to release mega bundles of Music and News. The 2019 report revealed that the company’s plan to attract more subscribers with the bundling is similar to Amazon Prime’s service. For example, an Amazon Prime subscriber automatically gets access to more Amazon services. These services include Amazon Prime Video services, Amazon Photos, Amazon Prime Music, faster shipping, and discounts on several other services.
Presently trading at $457.60, Wedbush analyst Dan Ives is optimistic that AAPL will hit $515. Earlier, Ives predicted AAPL would climb to $480. Also, the analyst added that the iPhone 12 launch would boost Apple’s revenue. In addition, Dan Ives believes that sales of Apple’s Airpods will increase from $65 million in 2019 to $90 million in 2020.
Apple’s stock has been increasing over time and has gained almost 128% in the last twelve months. Similarly, since the beginning of January, AAPL has surged over 56%. In addition, the company’s stock climbed 48.57% in the last three months and over 19% in the past month.