Apple Rumored to Be Developing New Search Engine that Could Make Siri ‘Smart’

UTC by Tolu Ajiboye · 3 min read
Apple Rumored to Be Developing New Search Engine that Could Make Siri ‘Smart’
Photo: Unsplash

The Siri-focused search engine by Apple could supplant Google as the default search platform across all Apple devices.

Rumors are currently making the rounds that Apple Inc (NASDAQ: AAPL) may eventually make its long-serving search engine Siri become ‘smart.’

More on The Apple Siri-linked Search Engine & Other Upcoming Developments

Although the consumer electronics powerhouse rakes in a sizable amount of money to make Google the default search engine for its devices, that may soon change. Expectations are high that Apple will unveil a new search engine competitor at its upcoming Worldwide Developers Conference (WWDC). This year’s iteration will take place between June 6th and 10th, and will be a mostly online affair for the third consecutive year.

In addition to teasing the future of AR with the Siri-linked search engine, Apple should unveil new operating software for all devices. These include iOS 16, iPadOS 16, macOS 13, watchOS 9, and tvOS 16.

American blogger Robert Scoble announced Apple’s monumental plans on Twitter and thereafter also teased the Siri development. When asked if the upcoming search engine development was factual or based on hearsay, Scoble said its factual. According to him:

“Heard [about the new search engine connected to Siri] from many places. Had dinner six years ago with head of Siri at Apple and he laid out why Siri would need to be rebuilt. We haven’t seen that rebuild yet. It will come with the headset”.

Apple intends to provide more information at the WWDC. Details should include new developer tools, technologies, and advances across its software platforms. Scoble also mentioned this in a Twitter thread that highlighted key focus areas that participants should expect.

Apple Fiscal Q2 Outing

Back in April, Apple released its financial report for the fiscal second quarter but did not provide any guidance for the succeeding quarter. For the period ended March 26th, the tech giant saw a revenue haul of $97.28 billion versus the consensus estimate of $93.89 billion. Speaking on the company’s strong performance metrics recorded for the fiscal second quarter, Apple chief executive officer Tim Cook said:

“This quarter’s record results are a testament to Apple’s relentless focus on innovation and our ability to create the best products and services in the world.”

In addition, Cook touched on Apple’s holistic approach to attaining carbon neutrality within the next eight years.

“We are delighted to see the strong customer response to our new products, as well as the progress we’re making to become carbon neutral across our supply chain and our products by 2030. We are committed, as ever, to being a force for good in the world — both in what we create and what we leave behind,” said he.

Apple’s earnings per share (EPS) recorded for the period was $1.52 versus the $1.43 expected by analysts. Furthermore, the tech giant saw a 5.5% year-over-year increase in iPhone sales at $50.57 billion. Once again, this figure beat analysts’ expectations of $47.88 billion for the same period.

Also, for the quarter-ended, Apple’s board of directors declared a cash dividend of $0.23% of the company’s common stock. This represents a 5% increase.

Business News, Mobile, News, Technology News
Tolu Ajiboye
Author Tolu Ajiboye

Tolu is a cryptocurrency and blockchain enthusiast based in Lagos. He likes to demystify crypto stories to the bare basics so that anyone anywhere can understand without too much background knowledge. When he's not neck-deep in crypto stories, Tolu enjoys music, loves to sing and is an avid movie lover.

WhaleMaker
Related Articles
WhaleMaker