Apple Unveils Series of New Products at Its WWDC, Here Is What Was Presented

UTC by Godfrey Benjamin · 3 min read
Apple Unveils Series of New Products at Its WWDC, Here Is What Was Presented
An attendee holds up the new MacBook Air, the world’s thinnest 15-inch laptop. Featuring M2, the device packs outstanding power and portability into a light, fanless design. Photo: Apple Inc

This year’s product revelation at the WWDC is proof that the company is committed to continue beating the standard. 

American multinational technology giant Apple Inc (NASDAQ: AAPL) has unveiled a whole new set of products as it seeks to deepen its rank as one of the most innovative consumer device manufacturers in the tech world. The firm did not disappoint its customers with what it revealed at the Worldwide Developers Conference (WWDC) where it unveiled the most intriguing product, the Vision Pro Augmented Reality (AR) headset.

The company also introduced the 15-inch Macbook Air which will be priced at $1,299. The high-performance computer is 11.5 mm thick and weighs a little over 3 pounds. A major inroad the company made in designing the new Macbook Air laptop is the integration of its M2 Chipset. The Laptop comes with a standard headphone jack, two USB-C ports, and Apple’s MagSafe charging dock.

According to Apple, the laptop will come in four colors including Midnight and Starlight and customers who order now can get theirs by next week.

One central acknowledgment for this year’s WWDC is the thoroughness displayed by the Tim Cook lead company to feature enhancements across all of its product and service offerings. The company also introduced a new WatchOS 10, the most advanced software thus far for the Apple Watch which comes along with widgets.

With the new WatchOS 10, users can turn the digital crown to reveal widgets, like the weather and calendar. New widgets can also be added by long pressing the digital crown. New watch faces have been added and new sporting activities like Cycling and hiking have also been integrated into the WatchOS 10 for more complete tracking.

It was not a surprise that Apple also introduced a new software update for iPhones dubbed iOS 17. This software comes with a handful of intriguing features including the conversion of Live photos into animated stickers.

Apple Products, Beating the Standard

Apple has always been known as a company that places a very huge premium on the quality of its products and service rendition. This year’s product revelation at the WWDC is proof that the company is committed to continue beating the standard. 

The highlight of the event was the Vision Pro headset, the first product that was built from the ground up in the Tim Cook era. As described, the Vision Pro headset is the only Apple product that you look through and it will start at $3,499 when it starts selling next year.

The Vision Pro is the defined show of interest in the metaverse from Apple as the Augmented Reality technology powering the device will enable its users to connect with both their physical environment as well as the digital. While it was the most impressive product showcased, it was not the most expensive as the Mac Pro with the M2 Ultra chipset taking that position as it starts at $6,999.

Other revealed products include FaceTime for AppleTV and the Mac Studio with M2 Ultra amongst others.

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