By
Tolu Ajiboye
March 8th, 2024
AppLovin says that the money raised will be spent on repaying a collective $1.6 billion debt, entering into strategic partnerships, and making tactical acquisitions.
AppLovin, a software company famous for building a platform over which videogame developers can monetize and market their applications, has recently declared its Initial Public Offering (IPO).
AppLovin announced its plans for an IPO on April 7th and is set to debut this week alongside equally renowned crypto companies like Coinbase and TuSimple. The California company plans to sell its shares $75 to $85 apiece, and with over 25 million shares for sale, it stands to gain a valuation of over $30 billion. AppLovin will trade on Nasdaq with its ticker as APP.
The company has a good reason for its high valuation. AppLovin has over 410 million active users each day, each connecting to the platform through their videogames. In 2020, AppLovin generated total revenue of $1.45 billion, growing almost 76% since 2016.
There are indications that things could be the same for the company this year as the company is expecting a $94 billion growth in total market size over the next three years. Their IPO aims to help fulfill that expectation, the money raised will be spent on repaying a collective $1.6 billion debt, entering into strategic partnerships, and making tactical acquisitions.
AppLovin, founded by Adam Foroughi, has been working on improving its platform, especially with recent partnerships and acquisitions. The platform has made many recent expansions that will help develop the mobile app ecosystem.
Independent mobile app developers no longer need to compete so fiercely for customers, with a customer base of 410 million active users, they can receive more pay for their in-app products.
These developers will also have access to AppLovin’s full suite of tools, including a marketing software predictive algorithm called AppDiscovery, that matches interested users to apps and a bidding and analytics software called MAX which optimizes an app’s inventory while allowing developers to test their apps. AppLovin also has a Dapps feature that allows AppLovin Apps to scale apps on their platform, with a considerable portfolio of games, over +200.