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Within Autograph NFT partnership deals, DraftKings’ digital marketplace will sell NFT content. Meanwhile, Lionsgate will use the Autograph platform to launch its digital collectible content.
Autograph, Tom Brady’s NFT platform that brings together the most iconic brands and legendary names in sports, entertainment, and culture to create unique digital collections and experiences platform revolutionizing the art and experience of collecting, has announced NFT partnership deals with Hollywood studio Lionsgate as well as sports-wagering company DraftKings. Besides, Autograph signed the same agreements with several sports stars. Among them are Tiger Woods, Wayne Gretzky, Derek Jeter, Naomi Osaka, and Tony Hawk.
— Tom Brady (@TomBrady) July 21, 2021
Within Autograph NFT partnership deals, DraftKings’ digital marketplace will sell NFT content. Meanwhile, Lionsgate will use the Autograph platform to launch its digital collectible content. In particular, it will feature NFTs that focus on such film franchises as “John Wick”, “The Twilight Saga”, and “Dirty Dancing”, as well as the popular TV series “Mad Men”.
Jenefer Brown, EVP & Head of Lionsgate Global Live, Interactive & Location-Based Entertainment, commented:
“NFTs present a tremendous opportunity for mixed-reality world building experiences, deepening user engagement and interaction and fostering a community for our hundreds of millions of global consumers to create one-of-a-kind digital collections and Autograph is the optimal destination for this discovery.”
Matt Kalish, DraftKings president, said:
“The NFT boom has reinvented the collectibles industry and driven excitement to early-adopting audiences worldwide. This initial vision in collaboration with Autograph… is a vital first step as we enter the emergent NFT market.”
As for sports celebrities mentioned, they will join Autograph’s advisory board.
Later this summer, Autograph will launch its NFT platform. Currently, users can sign up and become members of the early access platform and tokenize their names for free.
Autograph and Its NFT Activities
Autograph is Los Angeles-based company. Its platform brings together the most iconic brands and legendary names in sports, entertainment and culture to create unique digital collections and experiences. Its co-founder is Tom Brady, an American professional football quarterback who is among the sport’s all-time greats and the game’s Most Valuable Player (MVP) five times.
Autograph platform appeared in April this year. It has interactive offerings like live auctions, physical product drops, as well as in-person experiences. Launching the platform, Tom Brady intended to capitalize on the NFT boom. And seems that this investment was successful.
NFT, or non-fungible tokens, are digital tokens that represent ownership for virtual or physical assets. They usually take trades on unique electronic collectibles such as virtual art and images, in-app purchases, or other forms of digital assets on the web. NFTs have quickly become a new means of fan engagement in the sporting space, with various high-profile teams and organizations rolling out their own digital collectibles. Among the most famous examples are London-based NFT platform SportsIcon and Ethereum-based fantasy soccer platform Sorare.