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On the part of BitMEX, the implant of the company’s brand name and logo is a great marketing strategy that will give the company visibility to millions of football fans around the world.
Seychelles-based cryptocurrency exchange and derivatives outfit, BitMEX has become the official digital currency trading platform of Italian football giant, AC Milan in a new partnership agreement announced today. Per the press release issued by the club, the deal is a multi-year collaboration and will see the BitMEX logo imprinted on the sleeve of both the men’s and women’s team playing kit in all competitions, the first of its kind for the club.
These competitions will also including the UEFA Champions League, and on the sleeve of the Rossoneri’s eSports team, AQM – marking another milestone for the Club. The financial details of the partnership was not revealed, however, the deal has been lauded as it is the first major push of the trading platform into the world of sports.
“Our partnership with AC Milan is the start of a hugely exciting new chapter for BitMEX as we look to ramp up brand awareness and increase understanding of crypto,” Alexander Höptner, CEO of BitMEX. “AC Milan is one of the world’s most progressive football clubs, and combined with its rich footballing heritage boasts extraordinary reach and engagement with fans globally. We felt we’d come home when we started talking to the Club, and we can’t wait to start interacting with the global Rossoneri family.”
BitMEX and AC Milan to Boost User Exposure to Partnership
Partnerships like that between BitMEX and AC Milan are mutually beneficial in nature and becoming increasingly popular amongst cryptocurrency entities. The collaboration will help boost the brand awareness of both outfits, creating new opportunities for business growth.
On the part of BitMEX, the implant of the company’s brand name and logo is a great marketing strategy that will give the company visibility to millions of football fans around the world. For AC Milan, its growing fanbase will be able to gain access to the BitMEX platform and benefit from exclusive offers designed for the registered fanbase of the club.
Casper Stylsvig, Chief Revenue Officer of AC Milan, said: “We are delighted to welcome BitMEX to the Rossoneri family as a Principal Partner and our first-ever sleeve sponsor of both the men’s and women’s teams as well as of our eSports team AQM. Our red and black shirt is not just something our players wear on the pitch, it represents who we are, and it embodies the passion of the over 500 million AC Milan fans across the world. This is truly an exciting partnership and the beginning of a great journey for both brands and our fans.”
Per the announcement, the BitMEX logo is billed to be debuted on the club player’s sleeve on August 23 when the team will clash with Sampdoria in Genoa in the first Serie A game of the 2021/22 season. The firm said the logo will thereafter make its San Siro debut in front of the Rossoneri home fans in the second Serie A matchday against Cagliari.