Block.one CEO: Top Influencers Will Get $50-100M in Revenue for Switching to EOS-based Voice

Major influencers may get $50-100 mln in revenue for bringing the audience to Voice, the EOS-based social media platform by Block.One

Julia Sakovich By Julia Sakovich Updated 2 mins read
Block.one CEO: Top Influencers Will Get $50-100M in Revenue for Switching to EOS-based Voice
Brendan Blumer. Photo: Wikipedia

According to Brendan Blumer, CEO of Block.one, top social media influencers will have an opportunity to get a revenue of $50–100 mln on EOS’s new social media platform Voice. It has become known from the disclosed screenshots of Blumer’s messages.

The CEO stated that those influencers with 100 mln followers who will be able to bring an audience of 50 mln people to the new platform will get quite impressive amounts in revenue. He also added that the project will be seriously concentrated on attracting powerful influencers. It will be one of the key priorities of its marketing strategy.

https://twitter.com/eosioalabama/status/1138017331056132096

Nevertheless, Blumer still hasn’t officially confirmed this information.

What We Know about Voice

Block.one positions Voice as a transparent social media platform where the value of content is used to sustain the community.  As Coinspeaker has already reported, the platform will run on the EOS blockchain network. It means that all the content published and recorded will be open to the public. 

Creators of content will get rewards in the VOICE tokens. It will be impossible to buy the VOICE token or to mine it. But a daily airdrop will give a chance for everyone to become VOICE owner.

The team staying behind the platform believes that the way of distributing tokens via an airdrop is the fairest distribution. Whether it really will be so, only time will show. Nevertheless, it’s already clear that now the company tries to attract content creators. And it strives to offer them real opportunities to get significant revenue.

Block.one Works with a Lobbying Firm

It has been revealed that the company is now a client of international law firm Holland & Knight LLP. The firm provides Block.one with lobbying services. The lobbying issues cover the policy related to blockchain. And it is known that Block.one has contributed $30,000 for these activities.

One of the specialists who will act as a lobbyist for Block.one is Scott Mason who previously served as the director of congressional relations for Donald Trump’s administration.

In 2018, the number of lobbies dealing with the issues related to blockchain in Washington D.C. tripled. It reached a mark of 33 projects in the fourth quarter of 2018. Nevertheless, according to experts, blockchain firms still have a lot to do to get supporters in Congress.

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Julia Sakovich
Senior Editor Julia Sakovich

I’m a content writer and editor with extensive experience creating high-quality content across a range of industries. Currently, I serve as the Editor-in-Chief at Coinspeaker, where I lead content strategy, oversee editorial workflows, and ensure that every piece meets the highest standards. In this role, I collaborate closely with writers, researchers, and industry experts to deliver content that not only informs and educates but also sparks meaningful discussion around innovation.

Much of my work focuses on blockchain, cryptocurrencies, artificial intelligence, and software development, where I bring together editorial expertise, subject knowledge, and leadership experience to shape meaningful conversations about technology and its real-world impact. I’m particularly passionate about exploring how emerging technologies intersect with business, society, and everyday life. Whether I’m writing about decentralized finance, AI applications, or the latest in software development, my goal is always to make complex subjects accessible, relevant, and valuable to readers.

My academic background has played an important role in shaping my approach to content. I studied Intercultural Communications, PR, and Translation at Minsk State Linguistic University, and later pursued a Master’s degree in Economics and Management at the Belarusian State Economic University. The combination of linguistic, communication, and business training has given me the ability to translate complex technical and economic concepts into clear, engaging narratives for diverse audiences.

Over the years, my articles have been featured on a variety of platforms. In addition to contributing to company blogs—primarily for software development agencies—my work has appeared in well-regarded outlets such as SwissCognitive, HackerNoon, Tech Company News, and SmallBizClub, among others. 

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