Boston Celtics Announce Official Partnership With

July 7th, 2021 at 8:54 pm UTC · 4 min read

Boston Celtics Announce Official Partnership With

The Boston Celtics today announced their official partnership with, allowing the 17-time World Champions to join forces with the leading blockchain provider for the global sports and entertainment industry. will have a digital presence on and serve as the presenting partner of the team’s website, placing it at the forefront of the Celtics’ primary hub for relevant news, updates, video highlights, and information pertaining to the franchise. They will also have the ability to leverage the Celtics marks and logos in connection with various international marketing activities.

Senior Vice President of Corporate Partnerships & Business Development Ted Dalton said:

“A large part of the Celtics brand is made up of the great fans that support the organization across local, national, and global levels, and we’re excited to find a partner that values fan engagement as much as we do. We’re always looking for innovative ways to reach Celtics fans and look forward to our partnership with” CEO Alexandre Dreyfus said:

“The Boston Celtics are an iconic, world-renowned brand and I’m delighted they have become the latest major US-based sporting organization to join our rapidly expanding network. is fast developing into a global fan engagement powerhouse, where passive fans are being transitioned into active participants. This is the start of an exciting partnership that we believe can eventually lead to greatly enhanced fan engagement for fans of the Celtics around the world.”

Boston Celtics join a 40+ strong network of major sporting organisations who have embraced to improve engagement with their global fanbases, including FC Barcelona, Paris Saint-Germain, Juventus, AC Milan, Manchester City,  Atlético Madrid, Valencia CF and the Argentina and Portugal National Teams. Formula One™ teams Aston Martin Cognizant and Alfa Romeo Racing ORLEN have launched Fan Tokens, as have MMA giants UFC. New Jersey Devils of the NHL, the Philadelphia 76ers of the NBA and NASCAR’s Roush Fenway Racing are among the first US based organisations to partner with  A number of leading esports organisations and three major IPL cricket teams are also on board.

The partnership is part of’s growing expansion into the US sports industry. has major global expansion plans and will increase their existing presence in Europe, while targeting many more Fan Token launches in the USA, Asia and South America with the world’s leading sporting properties. has multiple office locations around the world and has already opened new regional headquarters in Madrid, Istanbul, São Paulo and Buenos Aires in 2021. The company will open a new office in North America in the near future.


Transitioning passive fans into active fans is essential to the future of sport. Our vision is for an extensive network of the world’s leading sporting organizations to achieve this through Fan Tokens and transactional fan engagement on Fan Tokens, collectible, digital assets minted on the Chiliz blockchain, and the fan engagement platform enable the world’s biggest sporting properties to plug into a fan influence and fan reward ecosystem. has already generated $150M in revenues for sports teams in 2021. Over 40 major sporting organisations, including UFC® , FC Barcelona, Juventus, AC Milan, Paris Saint-Germain, Atlético Madrid,  Manchester City and the Argentina and Portugal national soccer teams  have partnered with Aston Martin Cognizant and Alfa Romeo Racing ORLEN of  Formula One™ have partnered with to launch Fan Tokens.

Leading esports organizations Team Heretics, NAVI, OG, Alliance and Vitality have all launched Fan Tokens on the platform. NHL side New Jersey Devils became the first US sports franchise to partner with, before NASCAR’s Roush Fenway Racing announced plans to launch a Fan Token, quickly followed by the Philadelphia 76ers of the NBA. Three leading IPL sides have also joined the roster. Many more leading sports and entertainment properties from around the world are set to launch Fan Tokens in the near future. Chiliz, the crypto unicorn behind the platform  has 120+ employees and has already opened new regional headquarters in Madrid, Istanbul, São Paulo and Buenos Aires. The company will open a new office in North America in the near future. Chiliz $CHZ has been listed on a host of major cryptocurrency exchanges around the world, including Coinbase and Binance. – creators of Fan Tokens – also own which will launch soon. The app is available in 10 languages.


Andrew Clarke – Head of PR and Communications

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