CRM Giant Salesforce is Found to be Working on a Blockchain Product

| Updated
by Darya Rudz · 3 min read

Salesforce, San Francisco-based cloud computing company, has embarked upon a blockchain product, scheduled to be announced during Dreamforce, company’s annual customer conference.

Marc Benioff and Parket Harris, co-founders of San Francisco-based cloud computing company Salesforce, revealed that the company has come to working on a blockchain product that could soon be listed in the company’s product offering.

Thoughts about the utilization of blockchain tech and possible ways of its application for Salesforce purposes came to Marc Benioff during his participation in the World Economic Forum in Switzerland. He recognized an opportunity to expand Salesforce in a meaningful manner after a conversation with a conference attendee.

In the interview (see the video above), Benioff said:

“I had been thinking a lot about what is Salesforce’s strategy around blockchain, and what is Salesforce’s strategies around cryptocurrencies and how will we relate to all of these things. He is actually a big believer in the power of serendipity, and he said just by having that conversation, it started him down the road to thinking more seriously about Salesforce’s role in this developing technology. He said the more he thought about it, the more he believed that Salesforce could make use of Blockchain. Then suddenly something clicked for him and he saw a way to put blockchain and cryptocurrencies to work in Salesforce. That’s kind of how it works and I hope by Dreamforce we will have a blockchain and cryptocurrency solution.”

He added:

“That’s kind of how it works and I hope by Dreamforce we will have a blockchain and cryptocurrency solution.”

This year Dreamforce, Salesforce’s annual customer conference, is scheduled to be held in San Francisco during September 25-28.

Salesforce has always been a innovative company that is remaining up-to-date with evolving big technology. Founded back in 1999, Salesforce is the world’s number 1 Customer Relationship Management (CRM) platform in the cloud, which managed to replace traditional desktop CRM software. Salesforce services are accessible anytime from anywhere. As all Salesforce products run entirely in the cloud, there’s no expensive setup costs, no maintenance and employees can work from any device, which has an internet connection – smartphone, tablet or laptop.

CRM can be easily used by both small/medium businesses and large scale enterprises. Being already used by more than 150,000 companies, Salesforce generated an annual revenue of $8.40 billion in fiscal 2017.

All in all, blockchain technology is becoming more and more mainstream. with that said, one of the most blockchain-friendly states – Arizona – just advanced tech’s ranking legitimating House Bill 2603, or the Corporations/Blockchain Technology bill, as an amendment to the Arizona Revised Statutes. The latter already supports “signatures and records secured through blockchain technology and smart contracts.” With the amendment, data that is stored and shared by corporations via the blockchain also becomes valid.

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