By
Tolu Ajiboye
April 19th, 2024
Crypto.com’s expansion operations have been roping in several high-profile organizations and corporations to encourage cryptocurrencies and blockchain.
Singapore-based cryptocurrency exchange Crypto.com has roped in Angel City Football Club, a professional National Women’s Soccer League expansion team, to spread awareness about the brand.
In an announcement on Tuesday, Crypto.com acknowledged its partnership with the Los Angeles soccer team, intending to gain the attention of football fans in the United States. The collaboration also plans to instill a better understanding of the crypto space, along with the Blockchain and Web 3.0, in the athletes themselves.
According to the crypto exchange, it is going to persistently examine and identify unusual and compelling ways to invest in L.A., to facilitate “financial education, independence, and financial empowerment” among women.
The club, whose one of the founders is the famous Hollywood celebrity Natalie Portman, was established last year. The other two co-founders are namely Kara Nortman (Managing partner at Upfront Ventures), and Julie Uhrman. According to Uhrman, the Web3.0 and cryptocurrency space is pacing like never before, and the club wants to make sure that women can be carried onboard (as investors and creators) with the changing times. Uhrman also noted that the community, along with the players, will be educated about Non-Fungible Tokens to establish an intricate relationship with the fans of the club.
As an elite sponsor, Crypto.com acquires venue signage, television, radio, and digital inventory. The expansion club’s additional exclusive sponsor partners include Cedars-Sinai Medical Center, Heineken, DoorDash, Gatorade, and PayScale.
This latest collab is one of the many plans of the exchange to expand and develop in Los Angeles. Recently in November 2021, Crypto.com made a deal with Staples Center in L.A. to change the name of the multi-purpose arena to Crypto.com Arena. The sports complex had been a host to several public events like boxing and basketball championships. The other Los Angeles-based Basketball clubs, namely NBA’s Clippers, and Lakers, as well as the NHL’s Kings, had been hosted by the famous sports arena. The exchange made a massive purchase of naming rights to AEG for $700 Million over the two years. Around 22 years ago, in 1999, Staples paid $100 Million for a 10-year naming contract with the complex owner.
Crypto.com’s expansion operations have been roping in several high-profile organizations and corporations to encourage cryptocurrencies and blockchain.
In July 2021, the exchange made a sponsorship deal with the Ultimate Fighting Championship, a famous global mixed martial arts organization. UFC, in an official announcement, declared its fight-kit partnership with Crypto.com without engaging in any more details. However, the estimated sponsorship cost the exchange around $175 Million for ten years., according to a report by CNBC.
In October 2021, Hollywood celebrity Matt Damon was seen starring in an advertisement for the firm. The ad, titled ” Fortune favors the brave”, was rolled out for the global audience to engage potential crypto users and enthusiasts.