Place/Date: - August 24th, 2021 at 4:00 pm UTC · 4 min read
Contact: Crypto.com, Source: Crypto.com
Crypto.com NFT — a carefully curated platform for collecting and trading NFTs from the worlds of art, design, entertainment and sports — today announced a partnership with digital fashion company DRESSX, marking the NFT marketplace’s first foray into the fashion industry. The partnership will lead to the establishment of a DRESSX NFT store on Crypto.com/NFT, as well as multiple NFT collections. The initial DRESSX NFT collection will include pieces from the company’s virtual clothing line inspired by Elon Musk’s private aerospace manufacturer SpaceX, available for a limited time starting August 29, 2021 at 9 a.m. PT.
DRESSX was created by co-founders Daria Shapovalova and Natalia Modenova in July 2020, as a potential solution to the negative environmental footprint produced by the fashion industry. Working with traditional fashion brands and 3D designers, the platform offers virtual clothing that can be digitally worn by its users in their photos and videos — to be shared across various digital platforms — providing a more eco-friendly alternative to purchasing physical garments used solely for content creation.
Shapovalova said of the partnership:
“We are very excited to partner with Crypto.com NFT and introduce digital fashion to their community. At DRESSX, we see it as our mission to drive the development of digital fashion. Blockchain provides unique possibilities for identifying, owning and utilizing digital assets that are perfect for the digital fashion industry, and Crypto.com’s expertise and deep understanding of the space make the company an industry leader.”
“We love to refer to this collaboration as a launch, because it will truly pave a new way for fashion to be sold and worn — as NFTs with the digital dressing and AR capabilities of DRESSX — creating a unique digital fashion experience that is very real. Furthermore, we are proud to partner with Crypto.com and support its commitment to becoming carbon negative, as sustainability has always been at the core of DRESSX operations and business processes.”
Crypto.com recently announced a goal of becoming carbon negative within 18 months, with plans to offset more carbon than is generated by all activities across the organization through a multi-phased approach. Crypto.com NFT’s commitment to sustainability was built-in from the platform’s conception, with artworks minted on the Crypto.org Chain — a Cosmos-based proof-of-stake protocol that uses far less energy than proof-of-work protocols like Ethereum or Bitcoin. By requiring significantly less electricity to run, the Crypto.org Chain makes minting, buying and trading NFTs more climate-friendly than with NFT platforms built on the proof-of-work model. This was just one step towards the evolution of a broader Crypto.org Chain ecosystem that will allow climate-conscious creators and collectors to participate in the NFT space while staying true to their values.
Crypto.com Executive Vice President and Global Head of NFT Joe Conyers III said:
“DRESSX shares our ambition to build incredible things for collectors and bring the future to life, but most importantly aligns perfectly with our commitment to sustainability. Natalia and Daria’s mission to harness technology in a way that reduces waste makes them ideal partners to introduce Crypto.com NFT to the fashion community, as we strive to minimize our own environmental impact.”
Crypto.com NFT is a carefully curated platform for collecting and trading non-fungible tokens by creators, celebrities and brands from the worlds of art, design, entertainment, sports and fashion — including the Aston Martin Formula One Team, Beatport, BossLogic, Boy George, Diego Perrone, Lega Serie A, Lionel Richie, Mr. Brainwash and Snoop Dogg, among many other high-profile artists and clients. Established in March 2021, Crypto.com NFT is powered by Crypto.com — which serves over 10 million customers with the world’s fastest growing crypto app, the Crypto.com Visa Card, the Crypto.com Exchange and the Crypto.com DeFi Wallet. More information is available at Crypto.com/NFT.