Place/Date: Singapore - November 3rd, 2021 at 1:00 pm UTC · 3 min read
Crypto.com, the world’s fastest growing crypto platform, is partnering with Twitch Rivals, the #1 destination for live competitive entertainment on interactive livestreaming service Twitch, to become the first Official Global Marketing Partner of Twitch Rivals, and the first-ever Official Marketing Partner for Twitch Rivals in Asia Pacific. Through this multi-year partnership, Crypto.com also becomes the first Official Cryptocurrency Platform Partner of Twitch Rivals, bringing the expanding cryptocurrency market to the forefront of esports.
Kris Marszalek, Co-Founder and CEO of Crypto.com, said:
“We’re extremely excited to add Twitch Rivals, the home of esports, to our growing portfolio of the world’s best brands in sports. With well-over 1 billion gamers world-wide, fans of gaming and esports are digital natives, for whom cryptocurrency is inevitable.”
As a Twitch Rivals Official Marketing Partner, Crypto.com will have category exclusivity, in-stream branded segments, media placement, activations at Twitch events, and more.
The first-of-its kind partnership will launch during Twitch Rivals: Ultimate Challenge, Live from Las Vegas on November 4th. This two-day event will feature IRL challenges and LAN competition. Crypto.com’s brand will be featured in more than 250 Twitch Rivals broadcasts per year across North America and Latin America, to Europe, Middle East and Africa as well as Asia-Pacific regions.
Lou Garate, Head of Global Sponsorship Sales at Twitch said:
“Twitch Rivals has built a loyal and global community of next gen fans. Through our partnership with Crypto.com, we are looking forward to continuing to create new and exciting moments to drive engagement for our passionate and tech-savvy viewers.”
Launched in 2011, Twitch is an interactive livestreaming service and global community that comes together every day to create unique, live, and unpredictable experiences from the interactions of millions. It brings the joy of co-op to everything, from casual gaming and world-class esports to anime marathons, music, and art streams. Twitch also hosts TwitchCon, the biggest community event of the year, where tens of thousands of people come together to celebrate and connect with others who share their interests and passions. We’re always live at Twitch. Stay up to date on all things Twitch on Twitter and on our Blog.
Founded in 2016, Crypto.com today serves over 10 million customers with the world’s fastest growing crypto app, along with the Crypto.com Visa Card — the world’s largest crypto card program — the Crypto.com Exchange and Crypto.com DeFi Wallet. Crypto.com NFT is the premier platform for collecting and trading NFTs, carefully curated from the worlds of art, design, entertainment and sports.
Crypto.com is built on a solid foundation of security, privacy and compliance and is the first cryptocurrency company in the world to have ISO/IEC 27701:2019, CCSS Level 3, ISO27001:2013 and PCI:DSS 3.2.1, Level 1 compliance, and independently assessed at Tier 4, the highest level for both NIST Cybersecurity and Privacy Frameworks.
With headquarters in Singapore and over 2,600 people in offices across the Americas, Europe and Asia, Crypto.com is accelerating the world’s transition to cryptocurrency.