Crypto.com Targets High Net-Worth Traders with Prime Program Launch

Crypto.com Targets High Net-Worth Traders with Prime Program Launch

UTC by Benjamin Godfrey · 3 min read
Crypto.com Targets High Net-Worth Traders with Prime Program Launch
Photo: Crypto.com

Gaining access to the Prime program is not open to everyone. It is invite-only and requires a minimum deposit of $1 million, highlighting its targeted appeal to a select group of high-net-worth traders.

Crypto.com, a Singapore-based digital assets trading platform has recently made a bold move by launching its Prime program, a strategic initiative aimed at attracting wealthy traders with exclusive benefits and incentives.

Crypto.com’s Prime Campaign

The cornerstone of the Prime campaign is an uncapped 1% bonus on all eligible deposits made by Prime members during the campaign period. This enticing offer allows wealthy traders to earn rewards based on the amount they deposit, further enhancing the appeal of the Prime program.

Additionally, the Prime offering includes a suite of benefits such as near-zero trading fees, institutional-grade trading, deep liquidity, $1 million account protection, unlimited fiat transfers, bespoke inheritance and tax services, a dedicated relationship manager, and the Crypto.com Prime card.

However, gaining access to the Prime program is not open to everyone. It is invite-only and requires a minimum deposit of $1 million, highlighting its targeted appeal to a select group of high-net-worth traders. Eligible users must activate their Prime membership within the Crypto.com App to participate in the campaign, which runs from February 8, 2024, until April 7, 2024.

Upon depositing eligible tokens or fiat currency during the campaign period, members will receive a 1% bonus on these deposits, paid in CRO, Crypto.com’s native cryptocurrency. The bonus amount will be locked up in the member’s Crypto.com App account for 24 months following the campaign’s conclusion, with adjustments made based on the recipient’s Assets Under Management (AUM) during this lockup period.

The launch of the Prime campaign demonstrates Crypto.com’s dedication to providing specialized services and considerable rewards to high-net-worth individuals in the crypto industry. Crypto.com aims to strengthen its position as a leading crypto trading platform by providing a better trading experience and creating a more inclusive and varied trading environment.

It’s worth noting that the campaign is open to Crypto.com App users who have completed the necessary identification and onboarding processes by the end of the campaign period. Eligible tokens for deposit include cryptocurrencies such as BTC, ETH, CRO, USDT, USDC, and others, along with fiat currencies like USD and EUR.

Crypto.com’s Commitment in the Crypto Space

Notably, Crypto.com has a track record of introducing innovative incentive programs for its customers.

In September, the platform introduced its all-new Crypto Earn program known as ‘Earn Plus’, which offers a reward system, allocation limits, and reward rates. Earn Plus also introduces higher allocation limits of $1 million per token, allowing users to deposit more of their favorite cryptocurrencies and tokens, thereby maximizing their rewards.

Furthermore, Crypto.com’s recent regulatory approval in the UK and its partnership with six major charities in Singapore demonstrate its commitment to advancing the adoption of cryptocurrencies globally. With the launch of the Prime campaign, Crypto.com reaffirms its commitment to fostering a more inclusive and versatile trading environment, catering to the diverse needs of investors across the globe.

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