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As part of the deal, Google cloud will be offering infrastructure support helping Flow blockchain to scale further and host major NFT projects.
Tech giant Google LLC (NASDAQ: GOOGL) is now slowly entering into the world of blockchain. Its cloud computing division Google Cloud has recently partnered with NFT platform Dapper Labs to scale its Flow blockchain network.
Dapper Labs, the Canada-based startup is popular for building the $680 million NBA Top Shot marketplace. Thus, it has been catering to the rapidly emerging NFT market. Also, the NFT market craze during the summer of 2021, Dapper Labs was catering to one millions transactions per week.
This also makes Dapper Labs as the foruth largest NFT platform by sales volume, as per Dapp Radar. As reported by Forbes, Google Cloud has entered a multi-year partnership with Dapper Labs.
As a result, the tech giant will provide the cloud infrastructure support to scale the Flow blockchain. The Flow blockchain currently supports more than 50 applications with some of the top players like NBA Top Shots and CryptoKitties.
The cloud computing market has expanded exponentially over the last few years and will continue to do so further. The Amazon Web Services dominate a lions share capturing nearly a third of the interent.
However, with the introduction of blockchain, the future looks decentralized. Thus, with such partnerships, Google is looking to establish its prominence by collaborating with existing market players like Dapper Labs.
Besides, decentralized networks are powered by computers spread worldwide. Vice president of Google Cloud North America, Janet Kennedy said that developers will be able to choose which regions power their platforms. He added:
“It’s really about helping them with rapid and sustainable growth. Blockchain technology is becoming more and more mainstream. So companies like Dapper need scalable, secure infrastructure to grow their business, and even more importantly, support their networks.”
Flow Blockchain: Easy Integration with Google Software
Google also added that it will make it easy for developers to integrate with its software, said chief executive Roham Gharegozlou. He further added:
“What you’re seeing on blockchain today is the iPhone moment where consumers are starting to understand what’s going on. There’s tons of opportunity to build everything from the Flappy Bird to the Angry Bird of Flow and just blockchain in general.”
This major infrastructure upgrade will also help Flow to attract more NFT players to the platform. this is not the first step from Google in the blockchain space. It is also a part of the governing council of decentralized ledger network Hedera hashgraph. commenting further on this development, Kennedy added:
“This new evolution of consumers reimagining their relationship, their ownership of digital assets, digital collectibles – this is just the very beginning. We’re really excited about the work that Dapper Labs is doing and that we’re providing that infrastructure and security for them.”
Soon after the news, Flow blockchain native crypto FLOW shot up 20%.