By
Bena Ilyas
May 16th, 2024
While Kraken reaches new institutional clients and businesses, Williams Racing is also excited to offer advanced crypto and web3 experiences to its consumers
US-based crypto exchange Kraken is pushing forward with its intention to increase customers’ experience with its Williams Racing’s F1 team partnership. The crypto company recently launched a new method of promotion that allows Fans put NFT on an F1 racecar at the Austin Grand Prix. The 2023 edition of the US Grand Prix will hold in Austin from October 20th to October 22nd. After the event has been held 51 times, Kraken unveils a new round of promotional sweepstakes that will permit winners to choose an NFT that will appear on Williams Racing F1 racecars competing in the upcoming race event.
Kraken Builds on Partnership with Williams Racing F1 Team
Kraken and the Williams Racing F1 group teamed up in March, making the crypto firm the team’s first-ever official crypto and web3 partner. At the time, the exchange noted its plans to give selected Kraken NFT holders a chance to see their digital collectibles displayed on the rear wing of the Williams Racing car.
“A one-of-a-kind competition that brings together the high-speed thrills of Formula 1 racing and the cutting-edge world of NFTs is now live. The winners of this competition will have the opportunity to showcase their NFT on the back of the Williams Racing cars throughout the Formula 1 Lenovo United States Grand Prix 2023 weekend in Austin, Texas, October 20 – 22.”
While Kraken reaches new institutional clients and businesses, Williams Racing is also excited to offer advanced crypto and web3 experiences to its consumers. The Kraken exchange wrote on X, formerly Twitter, about the sweepstakes. Announcing that the fans can see their “favorite NFT at 200+ mph in front of millions of racing fans,” the tweet says interested users can submit their entries for the contest. When entry submission ends, Kraken will select the winners who will have their favorite PFP on a Williams Racing car competing at the event in Austin.
Kraken is continually stirring engagement and improving users’ experiences. This is despite the regulatory attacks on crypto and crypto platforms in the US. While some crypto companies remain entangled in the SEC web, Kraken is seeking ways to amass gains and continue its positive trajectory. In July, the firm’s share of US spot trading volumes reached its 18-month high. The exchange said its share grew over X2, coinciding with the increased interest in the Kraken Pro app.
It appears to be a good time for Kraken with the recent growth and latest development on the F1 racecar at Austin Grand Prix.