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Netflix’s ‘Squid Game’ Breaks All Previously Set Records, Estimated to Be Worth $900M

UTC by Juhi Mirza · 2 min read
Netflix’s ‘Squid Game’ Breaks All Previously Set Records, Estimated to Be Worth $900M
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Netflix has estimated that roughly 89% of viewers have watched more than one episode of the show while 66% of the viewers had managed to finish the series in 23 days.

The nine-episode thriller which has taken the leading spot on Netflix in 90 countries has now become one of the biggest original shows ever to be launched on the streaming platform. As compared to its production worth, the total cost of Netflix’s “Squid Game” was $21.4 million, while the current valuation of the show has successfully crossed $800M.

Netflix’s ‘Squid Game’ Garners Praise from Amazon’s Jeff Bezos

The show is based on characters who enter into a sequence of dangerous gameplay, where the contestants battle with their lives to win prize money worth 45.6 billion won ($38.58 Million). The show has managed to attract audiences across the world and has successfully acquired praise from many film analysts and critics including Amazon‘s Jeff Bezos who has called the show “inspiring and impressive”. The show has also earned immense appreciation for its authentic storyline and heartfelt acting.

As per the reports, Squid Game’s massive popularity has broken records set by Netflix’s “Bridgerton” which was originally streamed by 82 million people in the first 28 days after it was launched on the platform. Citing an internal document secured from Netflix, Bloomberg reports the latest stats that reveal that Squid Game had managed to score 130+ million viewership in just 23 days.

Netflix has further estimated that roughly 89% of viewers have watched more than one episode of the show while 66% of the viewers had managed to finish the series in 23 days. Due to its enormous popularity, social media influencers have taken the show’s publicity to the next level by selling squid game-themed merchandise, and various cafes throughout the world have introduced a confectionery called “Dalgona Candy” inspired by the show.

The series has also become the first South Korean show to have bagged the top spot on Netflix in the majority of countries where the streaming giant operates. Netflix, on the other hand, has declined to comment further. An attorney from the company has told Bloomberg that it would be unsuitable for the platform to share the logistics containing confidential data to be released publically.

Headquartered in Los Gatos California, Netflix Inc. is an American OTT platform that offers subscription-based video streaming services. As of July 2021, the platform has accumulated 209 million users including 72 million users from the US and Canada. The streaming platform can be accessed from throughout the world except for Syria, North Korea, and Crimea.

Business News, Market News, News
Juhi Mirza
Author Juhi Mirza

Juhi Mirza is an archaeology major who is obsessive about blockchain/Crypto technology and deems it to be the foundational philosophy of the future. Her dogged ability to research and crystallise technical facts/multiple perspectives into rivetting stories makes her an accessible finance writer. She tends to her archaeological pursuits and loves unearthing the past over the weekends.

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