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OneFootball Secures $300M in Series D Financing to Integrate NFTs and Web3 into Football World

UTC by Ibukun Ogundare · 3 min read
OneFootball Secures $300M in Series D Financing to Integrate NFTs and Web3 into Football World
Photo: Wikimedia Commons

OneFootball boasts over 100 million monthly active users who enjoy its diverse football content.

Germany-based football media company OneFootball has amassed $300 million in a Series D funding round led by blockchain venture capital fund and incubator Liberty City Ventures. Announcing the Series D funding on the 28th of April, OneFootball mentioned Animoca Brands and Quiet Capital as participants of the round. Others are Dapper Labs, Senator Investment Group, Alsara Investment Group, DAH Beteiligungs GmbH, and RIT Capital Partners.

OneFootball said the generated funds would go into its business expansion. The company is also planning on investing in OneFootball Labs and in web3 companies. OneFootball wants to trigger mass adoption of blockchain technology in football by offering affordable, unique, and accessible fan experiences. To this effect, OneFootball has entered into a new partnership with Animoca Brands and Liberty City Ventures.

Furthermore, the football media company said OneFootball Labs will “enable clubs, federations and players to release digital assets and fan-centric experiences based on blockchain technology.” The digital collectibles will be available at different prices, and fans will be able to purchase them with a credit card.

OneFootball Raises $300M in Series D Funding Round

As the partnership intensifies, Animoca Brands executive chairman Yat Siu will be joining the boards of OneFootball and OneFootball Labs. According to Siu, Animoca Brands have proudly supported the evolution of NFTs over time. He referred to the integration of NFTs into the sporting industry, which enables digital experiences for fans.

Pleased with the Series D funding, OneFootball founder and CEO said:

“OneFootball will take tens of millions of football supporters from Web2 to Web3, while retaining the thing our platform was built on- a commitment to the real-world fan. We believe the future of football away from the stands and off the pitch will be decentralized and built on Web3, giving back the ownership of data and digital assets to the fans.

The CEO mentioned that OneFootball and OneFootball Labs will bring transformation to fans digital experiences. He is confident that users will have more access and ownership while getting closer to football.

Murtaza Akbar, a managing partner at the leading participant in the OneFootball Series D financing, Liberty City Ventures, also commented. Akbar said LCV is popular for financially supporting companies that create the Web3 ecosystem. The executive noted the company’s delight in taking such a step in the world of football.

The co-founder of Dapper Labs Mik Naayem, also expressed his pleasure with the investment. Naayem referred to the agreement as bringing the “biggest sport in the world to our growing Flow ecosystem.”

OneFootball boasts over 100 million monthly active users who enjoy its diverse football content. The media company delivers content from hundreds of leagues globally. Last year, OneFootball accounted for more than 15,000 live streams, which charge users per view.

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Ibukun Ogundare

Ibukun is a crypto/finance writer interested in passing relevant information, using non-complex words to reach all kinds of audience. Apart from writing, she likes to see movies, cook, and explore restaurants in the city of Lagos, where she resides.

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