Polkadot Announces Design Changes, Opts for On-Chain Rebranding, DOT Price Down 16%

UTC by Bhushan Akolkar · 2 min read
Polkadot Announces Design Changes, Opts for On-Chain Rebranding, DOT Price Down 16%
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Polkadot has selected Koto design for a revamp of its platform. The project implementation will happen in three different phases – immersion, development, and delivery.

Multichain blockchain project Polkadot (DOT) has been making some core and integral design changes to its platform. The community has recently hired a leading blockchain design agency Koto to revamp its design and architecture.

Last Wednesday, the platform announced some major design changes. Interestingly, the shake-up involves making all design changing decision on-chain. “All network participants can weigh in on the brand’s direction and evolution, as well as the experts who craft it. It’s quite unprecedented,” Katie Butler, chief of marketing at Polkadot-based project Moonbeam, said.

Four curators representing the Polkadot community shall be taking care of governing the rebranding process. The entire project execution will happen in three stages wherein the first stage will involve Koto’s major role. The company has already received its entire compensation in native DOT tokens via the on-chain bounty.

The entire redesign process shall take 10 months from now. The first three months for the initial stage of implementation and the remaining 7 months for the launch of the new design. Peter Mauric, head of public affairs at Parity Technologies said that Polkadot has a fair reason for redesigning the platform on-chain.

“Polkadot’s social contract is clear: changes to the network must be approved through its governance system, and that doesn’t just refer to code,” Mauric said. “Brand identity and direction are crucially important elements to a growing network like Polkadot, so it was never in doubt that these efforts would need to be led, funded, and approved by the community.”

Three-Phase Implementation of Polkadot (DOT) Governance

An official description from Koto shows that Polkadot’s rebranding project will involve implementation in three different phases. This includes immersion, development, and delivery. Rosie Connors, the client director at Koto working on the Polkadot project, said that this shall be a challenging and interesting task.

“The most exciting challenge for this project is creating a truly decentralized brand that empowers the Polkadot community to take ownership without it becoming unrecognizable or confusing,” he added.

The native DOT token of Polkadot is one of the top ten cryptocurrencies by market cap. Currently, Polkadot is under major selling pressure amid market-wide correction. At press time, DOT is trading at $7.96 with a market cap of $7.3 billion.

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