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Puma noted the Black Station is open for everyone to explore but only RB token holders can purchase the physical Rulebreaker sneaker and claim the 2 digital wearables.
Puma SE (Xetra: PUM), a German multinational corporation that engages in the development and sale of sports lifestyle products, announced the launch of Black Station, its digital experience platform to reveal new products. According to the company, the 3D Web3 experience will help introduce its new products to global customers through the Ethereum blockchain. While the Black Station is available to everyone, the company specified that only holders of RB tokens can purchase exclusive and limited perks.
Black Station by Puma
According to market data provided by OpenSea, the PUMA RB Access token had a floor price of about 0.011 ETH on Wednesday and a total volume of 2 Ether. According to on-chain data, the RB token has a total supply of 3,484 with about 1,883 owners. Notably, the RB tokens were air-dropped to PUMA pass holders earlier this month.
The company noted that the holders of the RB token can burn it between June 13 and 20 at BlackStation.PUMA.com to gain access to the product drop. Notably, the company highlighted that users do not need a PUMA Pass to burn the Token and access the drop. The unburned tokens will lose all utility after the specified burn dates.
Please note this experience is optimized for desktop.
Black Station is open for EVERYONE to explore, but only those with RB tokens (airdropped to PUMA Pass Holders) can purchase the physical Rulebreaker sneaker + claim the 2 digital wearables. 👟
— PUMA.eth (@PUMA) June 13, 2023
For those not holding the RB token, the company noted that they can explore the Unkai City and Unter Club. Within the two Web3 experiences, users will have a chance to collect and explore mysterious places.
“If you do not own an RB token there is still so much to explore. Unkai, our city in the clouds, and Unter, our exhilarating club below, both are filled with mysteries to explore and collect,” the company noted.
Puma and the Market Outlook
The German conglomerate has made a significant entrance into blockchain technology through the Ethereum network, thus obtaining an edge against major competitors. Following the announcement, Puma shares closed Tuesday trading at €51.32, up 1.42 percent from the day’s opening value. The €7.57 billion valued company has seen its stock market rise approximately 9.33 percent in the past five days despite a decline of about 22 percent in the past year.
The company has a lined-up experience for the Non-Fungible Token (NFT) enthusiast as Web3 takes center stage in the blockchain industry.
Having reported €8.465 billion in sales last year, the company noted that 2023 would be no different but increased market headwinds could slow the second-quarter growth. Having been rated by 21 analysts, the company’s stock received an average rating of Buy.
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