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The newly-launched experience has three major play areas. They are the Mining Zone for resource procurement, the Shop for game item purchase, and the Lab for product manufacturing.
Samsung Electronics has unveiled a new Roblox experience, dubbed Samsung Space Tycoon. The new Space Tycoon by Samsung is a virtual playground inside Roblox. Within the virtual space, users can create and play games, as well as share their experiences using Samsung products together with alien characters in space. They can also get hints on design and functionality from the business simulation “tycoon” genre.
According to Samsung Newsroom, the Space Tycoon is specially created for Gen Z customers. The service provides an integrated metaverse experience that allows them to develop and enjoy their Samsung products. Also, the Gen Z customers interact with one another with the new virtual experience. According to EVP, Corporate Design Center at Samsung Electronics, Jinsoo Kim, the Space Tycoon is a playground for users to have unlimited possibilities of virtual spaces. Kim added:
“We wanted to give our Gen Z customers a chance to experience Samsung products in a way they have never done before. We will continue to showcase content that can deliver more meaningful and entertaining digital experiences for both our current and future customers.”
Samsung Space Tycoon
Notably, the newly-launched experience has three major play areas. They are the Mining Zone for resource procurement, the Shop for game item purchase, and the Lab for product manufacturing. Players have to mine for resources, after which they use the materials to build Samsung products in a space factory. The kinds of products they can design range from Samsung Galaxy smartphones to TVs and different home appliances. Additionally, the game players can buy game items or upgrade their game items. There is also room to go creative by turning a real-life object into an in-game product. For instance, Samsung said the foldable smartphone Galaxy Z Flip could transform into a scooter or a bag.
Under the Shop for game item play area, customers have access to buy over 20 Samsung products. After purchase, the colors of the items change randomly as the play reaches new levels.
Furthermore, Samsung revealed that its Space Tycoon would launch in 14 languages at the same time. The company said in the announcement:
“Space Tycoon will simultaneously launch in 14 languages, including Korean, English, Chinese, and Spanish. Additional features where users can interact with one another, share their creations or attend exclusive virtual parties will be further added in the future. In addition, Samsung will hold dedicated online events through its website Samsung.com under the #YouMake campaign that is focused on coloring and collecting Samsung products.”
Samsung recently projected a “better than feared” earnings guidance for 2022 Q2. The company complained of weaker consumer demand and supply chain disruptions. The electronics manufacturer expects its revenue for the quarter to grow 22% year-over-year to 77.78 trillion Korean won ($59.8 billion).