Snap Stock Down 1%, Company Launches ‘Dynamic’ Ads for Brands in Global Rollout

Stock performance is typically upticked by a series of events that either stirs investors positively or otherwise. New product offerings, positive business alliances, and other targeted business engagements can play a significant role in guiding investor’s actions. With a favorable update about a listed company’s dealing, investors are bound to be enticed to buy the company’s stock while negative news may do otherwise. The stock price is currently positively skewed towards popular multimedia messaging app Snap Inc (NYSE: SNAP) stocks which open in the pre-market on Wednesday with $19.88 up 0.66%. This comparative uptick is a result of the global rollout of Snap ‘Dynamic’ ads which will help global brands to advertise products with an automated price update feature.

However, as the market opened SNAP stock is 0.91% down, the stock is trading at $19.57.

Uniqueness of Dynamic Ads from SNAP

SNAP’s Dynamic Product App (DPA) will enable brands to upload their catalog to SNAP and the catalog will be placed in a suitable template and promoted to relevant and targeted app users. With the Dynamic Product Apps, a product’s availability and price automatically update in real time saving marketing managers time and admin for promotion. 

DPAs which are set for rollout today, Wednesday 3rd June with launching proposed for Germany, UK, Australia, and Middle Eastern markets. Undoubtedly, DPAs will join existing dynamic ad promotion features from Facebook Inc (NASDAQ: FB) and Google LLC (NASDAQ: GOOG) (NASDAQ: GOOGL) in helping businesses lower the budgeted cost of advertising annually.

Implications for SNAP and Businesses

Snapchat, the premium app of Snap Inc has reduced activity and engagements when compared to competing social media apps like Instagram. The company is adjudged overvalued as it beats its Q1 2020 forecast recording $462.5 million in revenue. While the company is usually remodeling its offerings, products such as Discover Feeds have sparked a noticeable growth in the company’s financial log, there is an expectation that the global introduction of Dynamic ads will help reposition the company for higher profitabilities.

An era of a new normal was ushered in with the coronavirus pandemic and as such, businesses will need to strategize and adopt new and economical ways of conducting their businesses. The coming of Dynamic ads will afford businesses to choose among many existing alternatives while placing focus on cost, advert reach, and conversion rate.

Dynamic Ads have been in testing by Adidas and online fashion retailer Farfetch as confirmed by SNAP in an email release that connotes adoption by top brands. In the advent of this, analysts at Seeking Alpha believe that SNAP stock is not a recommended buy for tech investors as the stocks are overvalued with doubt on the company’s profitability considering its previous performances.