How Social Media Influencers Are Changing Their Approach amid Coronavirus Lockdown

UTC by Christopher Hamman · 3 min read
How Social Media Influencers Are Changing Their Approach amid Coronavirus Lockdown
Photo: Pikrepo

The COVID-19 pandemic has an impact on all aspects of our life. How are social media influencers changing their lifestyles and habits during the coronavirus lockdown?

Social media influencers are the new darlings of technology. For better or worse, they have changed how many see the world. Social media influencers have become an integral part of our everyday lives. We succumb to their nuances and other forms of behavior. They have become celebrities of the 21st century.

Social Media Influencers Are Highly Paid

Social media influencers make money when brands pay them to post promoted content. The figures range anywhere from $300 for a few thousand followers to $15,000 for a million followers or more.

The coronavirus situation brought the whole world to a standstill. Everything came to a halt. Businesses fell. Brands themselves have gone to dust. The social media influencer lifestyle had to be reinvented.

Governments all over the world have instituted movement restrictions for the general population. Some of the social media influencers fell off the bus. Others have changed tactics. One thing is certain: things haven’t been the same since the start of the year.

For one thing, the luxury lifestyles at exotic locations are diminished. There are new trends that are reigning. Other brands are also taking the place of those who couldn’t get the required exposure. Many influencers are living in close quarters with family.

Things Have to Be Done Differently

This has left many of the influencers with a choice: adapt or sink. Some have made a huge leap while others are struggling to do so.

Because so many people are staying at home now, more time is devoted to online activities. There is a huge increase in social media activity. Influencers who know what they are doing are finding new ways to adapt.

Instagram user Knoxfrost among others, for example, is working with the World Health Organization (WHO) to raise donations to help fight the pandemic.

Others are using their newly found online stardom to help people figure out a new lifestyle at this time. Across the board, there seems to be an increase in charity-related content that these influencers get to use to help others.

Stuff such as fancy hotels and other perks of the five-star lifestyle has all but diminished. Home-based and essential businesses are turning to Social Media influencers to promote their goods and services. Technology products and services aren’t left out of this as well. Beauty, furnishing, retail, and domestic appliances are other examples of this pattern at play.

Should the pandemic persist, we may be looking at a long-term trend that will set in post-COVID-19. The social media influence trend may replace the traditional celebrity model.

This is quite possible as new platforms are springing up right, left and center in cyberspace. YouTube’s new competitor TikTok is one such example.

A decade from now, we may not have traditional platforms ruling our activities. We may have what we now call social media platforms. The terms may change. Celebrities of then will most likely be the Social Media Influencers of today.

News, Personal Finance
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