Food traceability solution TE-FOOD has recently announced a new partnership with UK-based HALAL TRAIL™ to introduce a halal food chain that allows users to track fresh produce and livestock from production point in the farm to consumers’ homes on the kitchen table.
The “farm to table” concept, which is gaining traction all over the world as consumers become more aware and ethically conscious in regards to food consumption, will now benefit from the transparency afford by blockchain technology.
A quarter of the world’s population profess Islam as their religion, with adherents requiring a strict and permissible way of preparing food in accordance with Islamic law. With a growing number of 2 billion Muslims in the world, the global halal food supply has yet to meet demand, and is expected to reach the value of USD 2.55 trillion by 2024.
The Muslim market is a halal-conscious one, relying on certifications of halal authenticity varying from country to country. A strong motivation to validate the source of halal food can be observed on the market.
HALAL TRAIL intends to be the first global traceability solution for the halal food industry and markets, giving open access for food traceability as well as services to verify quality. It will contain specific processes developed for a HALAL TRAIL solution, targeting the upstream and downstream segments.
This includes physical identification materials, a B2B mobile app, and a consumer mobile app allowing users to look up the precise history of every food item they want to purchase. All data can be verified for credibility as it will be stored on blockchain, giving Muslims confidence and assurance that they consume only food prepared according to Islamic principles.
TE-FOOD’s technology will be trialled by HALAL TRAIL in June, 2018, on two projects to track chickens and lambs in three locations in the UK: Lancaster, Tunbridge Wells and Manchester. From here, a reference point will be built for replication internationally.
TE-FOOD sees this latest collaboration as a significant step in its ongoing global expansion. It has been operational since 2016 in Vietnam and caters to more than 6,000 business customers, including food-related businesses such as Auchan, AEON, LOTTE Mart, CP Group, and Big C. Today, TE-FOOD handles over 400,000 individual transactions every day.
TE-FOOD is the world’s biggest farm-to-table food traceability system that is also publicly accessible, focusing on emerging countries. With its fresh food ecosystem integrating consumers with supply chain firms and authorities, the industry can look towards improved food safety, reduced fraud and decreased cost.
As a provider of blockchain-based supply chain solutions, TE-FOOD remains one of the most stable leaders in the industry with a track record of proven results.