The Sandbox Launches 2,333 Gordon Ramsay Avatars in New Metaverse Move

| Updated
by Benjamin Godfrey · 3 min read
The Sandbox Launches 2,333 Gordon Ramsay Avatars in New Metaverse Move
Photo: Gordon Ramsay / Facebook

Metaverse gaming giant, The Sandbox has announced the launch of a new Non-Fungible Token (NFT) collection featuring Gordon Ramsay, a British chef, restaurateur, television personality, and writer.

Taking to its official Twitter account, The Sandbox said the Hell’s Kitchen Avatar collection as it is christened will feature 2,333 Ramsay Avatars. The minting for these Avatars is set for later this month of March and lucky holders will be able to gain access to play games on The Sandbox using one of the NFTs.

The Web 3.0 ecosystem has consistently been exploring new avenues to connect mainstream entities to embrace innovations that can help connect brands with their fans. While many outfits have not recorded much success over the years, The Sandbox has continued to impress with its bout of partnerships across the board.

The Ramsay Avatars will also come in handy in being used as Profile pictures on The Sandbox, giving the holders additional utility and recognition across the board. The digital collectibles have sentimental value and this hinges on the recognition of Gordon Ramsay’s achievements in the culinary world.

With a total monthly active user base of 201,000, The Sandbox has earned its reputation as one of the most vibrant metaverse-focused platforms in the Web 3.0 ecosystem. Its popularity has made it the top destination for celebrities including the likes of Snoop Dogg.

The protocol helped float Snoop Dogg’s Avatar collection earlier and per data from OpenSea, the digital collectibles have recorded more than $12 million in trading volume to date. Users are enthusiastic about digital collectibles and the thrill of being a part of something very great. With a trusted name backing the debut of Gordon Ramsay into the Web 3.0 world, chances are the Hell’s Kitchen featured collectibles will also receive similar acclaim.

The Sandbox Is the Metaverse Gateway

The young nature of the Web 3.0 ecosystem is largely a very dicey arena for institutional investors and brands to plunge into. This is because of the fear of retribution from regulators in different regions.

Without the assurance that the US Securities and Exchange Commission (SEC) will launch a crackdown as it concerns cases around securities, the best bet is for mainstream brands to pitch tents with a trusted name in the space, hence showcasing where The Sandbox comes in.

Since its inception, The Sandbox has played host to a number of global firms looking to gain a foothold in the Web3.0 ecosystem. These firms include but are not limited to British financial services giant, HSBC Holdings Plc (NYSE: HSBC), entertainment giant, Warner Music and fashion icon, Gucci amongst others.

With the Gordon Ramsay partnership, it has become more obvious that The Sandbox is diverse in its approach to embracing all firms irrespective of their industry.

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Benjamin Godfrey

Benjamin Godfrey is a blockchain enthusiast and journalist who relishes writing about the real life applications of blockchain technology and innovations to drive general acceptance and worldwide integration of the emerging technology. His desire to educate people about cryptocurrencies inspires his contributions to renowned blockchain media and sites.

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