Place/Date: Trabzon, Turkey - September 22nd, 2020 at 7:22 pm UTC · 5 min read
Contact: Andrew Clarke – Global PR Manager, Source: Chiliz / Socios.com
Trabzonspor, in partnership with Chiliz (Binance: $CHZ, Paribu: $CHZ), have announced that the initial supply for their $TRA Fan Token has sold out in less than 5 minutes after launching on fan voting and rewards app Socios.com.
625,000 $TRA Fan Tokens were available at a fixed price of 8 Turkish Lira (TL) in the flash sale, with $TRA sold on a first-come, first-served basis. The sale generated 5 million TL.
$TRA Fan Token holders will be able to influence the club straight away by voting in the first poll to choose a new design for the first-team bus.
$TRA holders will have countless opportunities to influence club decisions, voting in many polls each season on Socios.com and earning rewards linked to the club, including innovative digital experiences and real-life activations, such as meeting players and watching games as a VIP when fans return to the stadiums. The $TRA Fan Token will become integral to the fan engagement experience for supporters, with $TRA to also be integrated into the club’s official mobile app in the future.
A Leaderboard feature, where fans will receive rewards points based on how they interact with Trabzonspor through the app will be launched in the near future, allowing fans to compete to become the number 1 fan in their region/country. A Chat feature and Games will also be launched on Socios.com in the coming months. $TRA Fan Token holders will also be able to access exclusive club and sponsor benefits, such as discounts at the club shop and other participating retailers.
Socios.com Fan Token partners include FC Barcelona, Atlético de Madrid, Paris Saint-Germain, Juventus, AS Roma, Galatasaray, CA Independiente, Apollon Limassol and esports organisations Team Heretics and OG.
Dozens more clubs are set to launch Fan Tokens before the end of the year, with many leading IPs from sports and entertainment also primed to join the Socios.com roster in the near future.
Trabzonspor General Manager Sinan Zengin thanked the intense interest shown by the fans at the FTO held today and was pleased the club achieved the highest Fan Token sale after Barcelona, generating 5 million TL in 5 minutes. He said:
“As of 15:00 today, 625.000 $TRA Tokens which we have offered to our fans and all our investors at a fixed price of 8 TL, have been sold out within 5 minutes. We have made a sale of 5 million TL in just 5 minutes. This is indeed a huge success.”
“Endless thanks to all our fans for their support. They made us very proud. Our fans, scattered all over the world, said we are here and we are always with our club.”
“As we indicated in our previous statements, we started to write the digital history of our club with our fans and we will walk this path together. The fact that our fans, our most precious wealth, will be effective in the decisions of their clubs excites us as much as themselves.”
Alexandre Dreyfus, CEO and Founder of Chiliz and Socios.com said:
“The strength of the response from Trabzonspor fans shows how our business model has the potential to be a compelling alternative to the ‘donation campaigns’ that are common in Turkish sport.”
“For a small price every type of fan, whether hardcore or casual, global or international, can have a say in club matters, earn rewards and enjoy a closer relationship with their team.”
“Trabzonspor are fully committed to making Fan Tokens an integral part of the fan experience and I’m convinced they will be a massive hit with the club’s support.”
“Today’s sale has proven to be an exciting step forward in our mission to generate 100m TL for the Turkish sports industry. It’s a mission we’re very excited about and one we’ll be reinforcing our commitment to by launching a Turkish office with an initial staff of 20 to complement our other global locations.”
Chiliz ($CHZ) is a fintech blockchain company that provides sports & entertainment entities with tools to help them engage & monetize their global audiences. The company’s consumer facing app Socios.com launched in late 2019. To date, 11 major sporting organisations, including FC Barcelona, Juventus and Paris Saint-Germain have launched Fan Tokens on Socios.com. Fan Tokens are digital assets that provide owners with engagement opportunities, such as voting rights, the ability to compete in leaderboards and forthcoming features including Chat and Games. Fan Tokens also enable holders to earn club-related rewards, as well as discounts and other benefits linked to their clubs and club sponsors – a USP boosted by the launch of the Socios.com ‘I Am More Than A Fan’ VISA Debit Card. Dozens more organisations from football and other sports are primed to launch Fan Tokens before the end of 2020, with many more IP holders set to join the Socios.com roster of partners which already includes MMA giants UFC. We expect Fan Tokens to become the next generation of transactional based engagement for sports fans.
In early 2020 Chiliz launched Chiliz.net (Chiliz Exchange) the world’s first tokenised sports exchange, with the goal to create a new ecosystem, drawing participation from sports fans and cryptocurrency enthusiasts who can trade and exchange Fan Tokens on the platform. All of these projects are fueled by the Chiliz token ($CHZ), a chain-agnostic digital currency which is currently available on leading crypto exchanges around the world, including Binance.