By
Chimamanda U. Martha
February 13th, 2024
Adobe and Activision Blizzard, two of the biggest names in the technology industry, have introduced new generative artificial intelligence tools designed to assist humans.
Leading technology giants Adobe and Activision Blizzard have introduced generative artificial intelligence (AI) tools to improve human creativity, not replace them. The move aims to streamline processes and empower artists and designers to produce high-quality content.
Adobe, the renowned graphic software maker, introduced its new AI tool, “Generative Fill”, on May 23, 2023. The tool is incorporated into its flagship product Photoshop.
The AI uses algorithmic patterns to create new and unique content based on a user’s command. The software allows graphic designers to create “extraordinary imagery” using a simple text prompt. Similarly, users can add, expand, or remove unwanted images using text prompts.
Adobe Takes Precaution to Distinguish between Humans and AI Contents
Adobe’s generative AI software comes amidst growing concerns that AI could replace humans and take their jobs. The company, however, has assured users that the artificial intelligence was designed to be supportive and not replace humans, noting the tool will be a “co-pilot” for artists to enhance their workflow.
Chandra Sinnathamby, the company’s Asia-Pacific director of digital media and strategy, highlighted that the tool’s purpose is to accelerate the design process rather than replace graphic designers altogether.
Additionally, Adobe has taken precautions to ensure a clear distinction between human-made content and AI-generated content.
Furthermore, contributing artists will receive compensation when the AI uses their stock photos.
Create Addictive and Empathetic Experiences for Users
Activision Blizzard, on the other hand, is also exploring the use of AI technology to assist in-game designs, according to a report in the New York Times.
According to the report, the company, which is the brains behind the creation of popular games such as Diablo, World of Warcraft, and Overwatch, shared the announcement in an email to employees last month. In the mail, Allen Adham, Blizzard’s chief design officer, revealed their interest in developing an image-generating AI tool dubbed Blizzard Diffusion.
The tool aims to eliminate repetitive and manual tasks, allowing artists to allocate more time to unleash their creativity.
Though the technology is still in its early stages of development, it is expected to enhance the productivity and efficiency of creative teams.
“We are on the brink of a major evolution in how we build and manage our games,” Adham told employees in the email.
The company’s president, Mike Ybarra, also said on Twitter that Blizzard plans to utilize machine learning and AI to create an addictive and empathetic experience, enabling its team to dedicate more time to exceptional creative thinking and tasks.
Meanwhile, adopting AI technology is not limited to Adobe and Activision Blizzard. Nikesh Arora, the CEO of Palo Alto Networks, recently shared the advantages of generative AI for cybersecurity during an appearance on Mad Money with Jim Cramer on Tuesday.
Arora believes that implementing this technology will increase efficiency and enable the security firm to grow without needing a proportional increase in the number of employees.