By
Svetlana Soroka
April 25th, 2024
Although the monetary terms of the acquisition were not disclosed, this is not the first time Animoca Brands would be investing in Web 3.0 game companies.
Popular gaming giant Animoca Brands has announced its acquisition of Web 3.0 streaming platform Azarus as part of its metaverse gaming revolution. Animoca would be seeking to leverage Azarus’ cutting-edge technology in a bid to improve its Web 3.0 games streaming capabilities.
Although the monetary terms of the acquisition were not disclosed, this is not the first time Animoca Brands would be investing in Web3 game companies. So far, it has financed hundreds of such companies as it looks to establish its place as a frontrunner in the fast-growing Web3 space.
Animoca Brands Eyes More Interactive, Player-Owned Gaming Economy
With the new acquisition, Animoca expects to integrate Azarus’ depth in blockchain-powered game streaming with its own experience in developing and publishing digital games. But, most importantly, the deal will help Animoca to achieve its long-term goal of creating a player-controlled gaming ecosystem. That is a kind of economy where players, game developers, and streamers have full control of their digital property rights.
According to Animoca, this groundbreaking Web 3.0 deal will bring a major shift to the gaming culture. And now, gamers could open up new revenue streams and reward their audiences, essentially incentivizing all participants – creators and viewers alike.
Echoing the thoughts of the Hong Kong-based firm, Animoca CEO Yat Siu said the acquisition was only natural. Siu also recalls how both firms share a common belief in the transformational power of Web 3.0 technology. Part of his statement reads:
“Together, we look forward to redefining the streaming landscape, making it more interactive, rewarding, and aligned with the open metaverse.”
‘More Opportunities for Hosts and Creators’, Azarus Promises
While viewers may choose to redirect revenue to their favorite creators, Azarus also offers them a unique opportunity to naturally drive viewers to off-stream destinations. These destinations may include brand properties, e-commerce or other Web 2.0 and Web 3.0 games.
About the acquisition, Azarus CEO Alexander Casassovici also confirms that the deal with Animoca magnifies the firm’s vision. He said in a statement:
“We’re not just enhancing streaming; we’re pioneering a movement where every viewer becomes an active participant, and every stream becomes an immersive experience.”
Azarus promises to incentivize creators to broadcast across the metaverse. Expectedly, this will open up more sponsorship opportunities for event hosts, and also unlock new ways to reward fan activity.
Azarus is popularly known for its video stream wallet and games that layer over the player, reeling in an instantly-hooked audience. Azarus has partnered with several top brands and has distributed over $2 million worth of rewards to more than 20 million unique players to date.