By
Godfrey Benjamin
March 22nd, 2024
Apple is willing to launch new products in the market despite uncertain macroeconomic conditions. The tech giant is confident of weathering any slump in smartphone sales.
The much-awaited Apple event is round the corner and as per the latest reports, the tech giant shall be launching its upcoming iPhone 14 next month on September 7. The standard iPhone 14 models will come with very few changes.
However, the iPhone 14 Pro models will come with camera technology as well as the removal of the notch. Instead, it will feature a pill-shaped and hole-punch cutout. Furthermore, the iPhone 14 Pro shall come with a more powerful Apple chip A16, reported Bloomberg. Apple is planning to unveil four different models for iPhone 14. This includes:
- A 6.1-inch iPhone 14
- A 6.1-inch iPhone 14 Pro
- A 6.7-inch iPhone 14 Max
- A 6.7-inch iPhone 14 Max Pro.
As per reports, there will be no iPhone 14 mini this time or a 5.4-inch model. This is because Apple did not quite a good number of sales with the iPhone 12 or iPhone 13.
Along with the iPhone14, Apple will introduce a slew of new devices to the market. This includes launching three different models of the Apple Watch. This includes the Apple Watch 8, the Apple Watch SE, and a new Pro version of the Apple Watch with a rugged build, larger body, and an updated design.
On the other hand, Apple is also planning for a new low-cost iPad along with the updated iPad Pro models. Besides, it will also introduce a new Mac Pro with silicon chips. However, this could be slated for a later release in October.
Should Apple Launch New Devices At This Time?
Apple is reportedly moving ahead with iPhone 14 launch at a time when consumer confidence in the economy is waning. High inflation and fears of a recession are putting some pressure on the smartphone industry. However, Apple has managed to perform better than its competitors. The company also told its suppliers that it doesn’t foresee a drop in demand.
As per the Bloomberg report, Apple has ordered assemblers to make 90 million of its new devices. This is on par with the numbers last year despite deteriorating projections. For the year 2022, the tech giant is expecting to assemble a total of 220 million iPhones. Apple has hinted that it remains confident of weathering a slump in smartphone spending.
Apple seems to be witnessing “no meaningful impact on its iPhone business in the current macro environment,” Piper Sandler analysts wrote. Speaking on the matter, Bloomberg analyst Anurag Rana said:
“Apple’s near- and mid-term percentage sales growth will likely remain in the mid-single digits, spurred by product-refresh cycles and sales of additional services to its installed base of more than 1.8 billion active devices. Spiking inflation, war in Europe and lingering COVID-19 restrictions in China could elongate the product-refresh cycle, hurting fiscal 2022 sales growth by 2-3 per cent versus consensus of US$394 billion. Apple’s overexposure to China for manufacturing is a major concern, and any disruptions due to either parts shortages or geopolitical issues could seriously hinder its ability to fulfill demand.”
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