Google has become an essential part of our life. Larry Page, one of its founders, once said: “Basically, our goal is to organize the world’s information and to make it universally accessible and useful.” The company has definitely succeeded in this mission. But could Google become one of the biggest business empires in the world if it still was concentrated exclusively on indexing information on the Web? This tech giant made the most of its search results using them for advertising.
The company did not want to become just another search engine – and it turned into the world’s largest media company. Last year the ad revenue of Google reached the level of $95 billion. That is a little bit less than 1/7 of the company’s capitalization. However, this Internet giant may face some problems as the result of the lack of trust in blockchain while the whole sphere is undergoing a revolution.
Distributed ledger technology is inexorably gaining ground throughout the world. Its expansion has created a new term – the decentralized web. And this network is using new rules for indexation and organization. As the blockchain technology is gaining ground, the information in the decentralized web becomes more and more valuable.
ClearCoin is a technology company that powers the real-time buying and selling of media on decentralized applications and the broader digital environment. It has been working hard on analyzing the way decentralized web is changing the usage of media and ads. ClearCoin is exploring the new models of information publishing and organization created by the ledger systems. It would be no exaggeration to say that ClearCoin has all the chances to become Google of the decentralized web.
The company has already indicated two directions it considers to be most perspective. One of them is making the media supply chain cleaner and more transparent to enhance the quality of media and ads. The other one is the organizing and indexing of blockchain-published data.
Ad fraud is a serious problem for business. Digital marketing budgets are growing and the loss from bots’ traffic or zero viewability dramatically increases. By 2025, the global cost of ad fraud may rise to $50 billion. ClearCoin is using the key features of blockchain to create trust and transparency. The system is separating the real digital advertising impressions from fraudulent ones bringing the quality of ad campaigns to the new level.
ClearCoin is taking seriously the new market created by the decentralized web. More and more of all kinds of data gets published to blockchains – and lots of it is valuable for people and businesses. In 2018 ClearCoin plans to completely index Ethereum blockchain – the largest smart contract platform at the moment. In next few years the company is to continue this indexation work.
There are companies that create an attractive offer or a great product – but ClearCoin is evolving the whole media and advertising ecosystem. The company clearly sees the potential of decentralized web and does not let all the valuable data the blockchain-based systems contain to get lost. What is more, ClearCoin gives distributed ledger data real application in the world of media.