Partners with Coca-Cola to Launch World Cup NFTs as CRO Token Surges 10%

UTC by Mayowa Adebajo · 2 min read Partners with Coca-Cola to Launch World Cup NFTs as CRO Token Surges 10%
Photo: Unsplash

Player “heatmaps” from the ongoing FIFA World Cup 2022 Matches will be used to create 10,000 NFTs that will be hosted on’s blockchain.

Top crypto exchange has teamed up with American multinational beverage corporation Coca-Cola to launch a collection of non-fungible tokens (NFTs) it calls the “Piece of Magic” NFTs. The partnership will see about 10,000 NFTs hosted on’s blockchain. Whereas Coca-Cola for its part will be responsible for creating the NFTs with the help of digital artist GMUNK. The collection has a theme that aligns with the 2022 FIFA World Cup that is currently going on in Qatar. NFTs Aimed at Memorializing World Cup Moments

According to the official announcement, the NFTs were created by tracking the heatmaps of players. This refers to the amount of space covered by an individual player throughout a particular match at the Qatar World Cup.

According to the chief marketing officer at, Steven Kalifowitz, this partnership is a great deal. He expressed his excitement, adding that the partnership brings a completely new form of creating memories. But more importantly, it sets a trend, given that a body as big as FIFA is embracing Web 3.0 technology for the first time. Kalifowitz said:

“It’s a privilege to partner with Coca-Cola and GMUNK to memorialize these historical matches that will forever be captured on the blockchain.”

But speaking about how fans may access the NFTs, interested buyers must first create a NFT platform account. And for them to stand a chance of winning one of the Coca-Cola “Piece of Magic” NFTs, they must also register on Coca-Cola’s fan zone website.

CRO Surges 10%

Expectedly, the news of the NFT launch immediately drove the native token of (CRO) to the skies. According to CoinMarketCap data, CRO saw gains of over 10% on the heels of the news. However, as of publication, it has now lost about 5% of those gains in the last 24 hours, to be trading at $0.6671.

Despite the recent appreciable gains though, CRO remains down by over 50% in the last month. But that can be linked to the collapse of the FTX exchange which had a telling effect on the general crypto market.

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