By
Tolu Ajiboye
April 19th, 2024
The recent sponsorship deal gives Crypto.com the possibility to conduct a strategic brand expansion within and outside the FIFA stadiums during the 2022 World Cup event.
Popular crypto exchange Crypto.com has officially secured a sponsorship deal for FIFA World Cup 2022 to be held later this year in Qatar. As per the announcement, the deal will give Crypto.com a major branding boost. The crypto trading platform also secures branding rights within and outside the football stadiums.
Crypto.com is one of the major crypto exchanges serving more than 10 million customers worldwide. Besides, the Singapore-based exchange will also be the exclusive crypto trading platform for FIFA events in Qatar. The total compensation for this sponsorship deal remains undisclosed.
Similarly, Crypto.com users can get the opportunity to attend the FIFA matches during the World Cup and win merchandise. Speaking of the development. Kay Madati, FIFA’s Chief Commercial Officer said:
“Crypto.com has already demonstrated a commitment to supporting top-tier teams and leagues, major events and iconic venues across the world, and there is no platform bigger, or with a greater reach and cultural impact, than FIFA’s global platform of football. We are delighted to have a global brand like Crypto.com join us as a sponsor of the exciting and groundbreaking FIFA World Cup in Qatar, ultimately helping to grow our beautiful game on a global scale.”
Crypto.com’s Affiliation to Sports
Crypto exchange Crypto.com has been largely affiliated with several sports events and deals. This includes partnerships across a very wide range of sporting events.
Last year, Crypto.com signed a $175 million 10-year sponsorship agreement with the Ultimate Fighting Championship (UFC). It also signed a $100-million sponsorship agreement with Formula 1. Last November, Crypto.com also acquired the rights to rename the Los Angeles Staples Center to Crypto.com Arena. Speaking of this development, Kris Marszalek, Co-founder and Chief Executive Officer of Crypto.com said:
“We could not be more excited to sponsor the FIFA World Cup, one of the most prestigious tournaments in the world, and to drive further awareness of Crypto.com globally. Through our partnership with FIFA, we will continue to use our platform in innovative ways so that Crypto.com can power the future of world-class sports and fan experiences around the world.”
The recent partnership with FIFA is yet another masterstroke from Crypto.com in expanding its global reach.