Place/Date: - October 12th, 2017 at 2:48 am UTC · 8 min read
Contact: Elena Obukhova, Source: Papyrus
Papyrus is developing the world’s first decentralized and highly scalable ecosystem for digital advertising capable of processing billions of ad views on a daily basis. This comprehensive system will bring together users, publishers, advertisers, and developers of decentralized applications (dApps) in an efficient, transparent and mutually beneficial environment. The project launches the first round of its token sale TODAY, on October 12, 2017 at 14.00 UTC.
The project has completed the working prototype of the advertising ecosystem Papyrus and is starting its first real integrations in the advertising market.
The purpose of Papyrus is to solve all the main problems of the digital advertising market: the frustration of users with irrelevant content and their behaviour being covertly spied upon; long non-transparent supply chains between advertisers and publishers; huge anti-fraud expenses and poor targeting.
The uniqueness of Papyrus’s approach is that it will create the conditions in which advertisers will be much better protected from fraud traffic and will get much higher results for the same amount of money. Economic benefits would amount to billions of dollars globally, and the internet will become comfortable for users because there will be no malicious and fraudulent advertising anymore.
During the 1 Round of its Token Sale Papyrus is planning to raise $5 million (hard cap) that will help bootstrap the Papyrus prototype ecosystem, start pilot integrations with partners, including anti-fraud vendors, publishers, SSPs, and DSPs, and accelerate the development of a Papyrus expert community.
From October 5 to October 10 the successfulness of the Papyrus token sale was predicted by the participants of the WINGS project—a blockchain platform for creating and promoting new decentralized autonomous organizations (DAOs) that Papyrus signed a partnership deal with last week. WINGS provides to the holders of its tokens a decentralized prediction market: the platform participants receive tokens for their accurate forecasts regarding the results shown by a submitted project—the higher the proven expertise of a given participant, the more often he or she can take part in new forecasting campaigns. According to the analytical results of the WINGS forecasting campaign, Papyrus will quickly reach its hard cap of $5 million.
Currently, Papyrus is unparalleled globally and locally. Integrating blockchain technologies into advertising entails overcoming various technological barriers such as blockchain scalability. Papyrus is the first project that has developed a technological architecture allowing to fix these problems. Papyrus offers decentralized real-time bidding (dRTB) protocol that is capable of handling vast amounts of simultaneous ad impressions and ad payments in real-time with built-in antifraud architecture that can be easily integrated into existing programmatic ad infrastructure.
The scalability and open architecture of Papyrus represents a truly global, decentralized platform open to all developers of new ad tech solutions for continuous improvement and evolution based on fair competition and transparency. Papyrus consists of four layers of architecture with the components of each layer developed as open source software. It employs blockchain-based identification and reputation management tools for ecosystem participants, as well as a dRTB protocol that will support dApps and instantaneous ad payments. This framework combines decentralization, capacity and speed.
Papyrus is honouring its previous commitments: in order to accelerate the market’s adoption of the Papyrus ecosystem it is creating special open-source libraries that can easily be embedded within traditional advertising systems, making them part of Papyrus.
This week, Papyrus announced its intention to launch a pilot integration with Airpush, one of the largest mobile advertising platforms in the world. To date, Airpush has more than 300,000 apps using its SDK. As a supply-side platform (SSP), Airpush has been fighting fraudulent traffic, striving for transparency, protecting the interests of advertisers and publishers, and enabling the latter to monetize collected user data. The upcoming collaboration will help both companies to research new technologies in order to combat these problems.
Papyrus’s architecture and token economy will allow publishers and SSPs to become a part of a decentralized advertising market where they will be able to increase their revenue. With Papyrus, they’ll be able to prove the quality of traffic by referring to the blockchain-linked aggregated history data and receive payments with fewer costs on intermediaries.
For instance, last week, Papyrus signed a contract with a major blockchain project—the Bancor platform that is dedicated to developing and promoting the Bancor protocol, a standard for the creation of intrinsically tradable Ethereum ERC20 tokens. This protocol provides continuous liquidity and asynchronous price discovery for tokens. The partnership with Bancor will provide users of the Papyrus ecosystem with a token changer—a mechanism for the automatic and instant exchange for the Ethereum cryptocurrency (ETH) and for the tokens of any other projects integrated with Bancor. This token changer will provide liquidity, eliminate volatility, enable external players to effortlessly pay for the services of the existing Papyrus participants, and allow for a seamless and smooth entry of the new participants to the ecosystem.
Papyrus has also signed a strategic partnership contract with BitClave, a decentralized searching platform where the user can find any product or service he or she needs. The collaboration of the projects will help create a full-fledged system for individual offers. Within this ecosystem, BitClave aggregates data about users and processes current search queries of the user when he or she is looking for a product or a service. In BitClave, end users get advertising payments when their data is used for targeting offers. This is in line with Papyrus’s approach: the collected user data—if the user gives his or her permission—can be made available to advertisers connected to the Papyrus ecosystem thus providing them with a method for precise targeting of their ads using context information. Also, individual offers from BitClave will be displayed on publishers’ platforms connected to Papyrus, thus increasing their efficiency. In the classic advertising ecosystem, that kind of mechanism is called product remarketing. The distinguishing feature is that the user can get compensation for interacting with relevant and useful ads and offers. The collaboration of the projects will help create a comprehensive platform for individual offers where users are incentivized for engagement and are in control of their data. The developers of both systems have already started working out details of the integration.
Currently, Papyrus has enlisted the support of many leading world-class specialists in the worlds of blockchain and tech. The advisory board of the project include:
Mike Costache, Founder of Blockchain Investors Consortium, Co-Chair of d10e, one the biggest blockchain conferences in the world, and Managing Partner at KrowdMentor;
Eyal Herzog, Co-Founder and Chief Product Architect at Bancor, founder of MetaCafe, Israel’s fastest growing video sharing site, founder of Contact Networks, one of the first social networks;
Tim Brown, Director for Global Agency and Partnership at SAP, a multinational software engineering company, an ad tech expert with 20 years of experience;
Rahul Chandra, VP of corporate development at Netcracker;
Richard Titus, Founder at Andronik Ltd., Managing Partner at ARK ICO Advisors
Alexander Shishow, Founder and CEO of BotScanner, a traffic quality evaluation system based on bot and boosting detection algorithms;
Dmitry Lee, Solution Architect at Netcracker and an expert with 15 years of experience in software engineering and implementation of large-scale B2B and B2C solutions;
Brad Yasar, Cofounder and Managing Partner at KrowdMentor, entrepreneur and mentor who has started many companies over the past 20 years;
Mikhail Fedorinin, owner and commercial director at Calltouch, a powerful and functional platform for collecting, analyzing, and visualizing data;
Marissa Kim, Managing Director at ARK ICO Advisors, a legal expert specializing in blockchain and crypto funds.
One of the stars of the team is Jeremy Epstein, Founder and CEO at Never Stop Marketing, ex-VP for marketing at Sprinklr, an expert with 20-years’ experience in promoting tech projects. Here you can watch how Jeremy explains the reasons behind his decision to join Papyrus as Marketing Advisor.
The PRP token smart contract has been successfully verified by Ambisafe, an Ethereum asset management platform that is considered the leading company in the field of auditing smart contracts. The result of this audit guarantees that Papyrus is a safe company, and all the participants of the Papyrus token sale will be protected and will certainly receive new PRP tokens on their accounts.
The pre-sale of the Papyrus tokens is still open and it will go on right until the start of the main token sale. During the pre-sale, special conditions for entering the project are offered to those who want to buy more than $50k worth of the tokens. If you have any questions regarding the pre-sale and the main sale, you can ask them via email ([email protected]) or in the Telegram group chat.
Papyrus is a decentralized advertising ecosystem for users, publishers, advertisers, and decentralized application (dApp) developers that is being developed on the Ethereum blockchain platform and smart contracts. To learn more about the project see its website and whitepaper.