The launch of Verify appears to address the dangers that can be linked to the rise in AI-generated content.
Fox Corporation, the media powerhouse behind popular brands such as Fox News and Fox Sports, has launched a blockchain-based platform called Verify. However, it took collaboration with software development firm Polygon Labs to achieve the goal.
According to Polygon Labs, the new media, Verify, is aimed at improving originality. In an X post, Polygon explained that AI tools and AI-generated media may now be the order of the day in the present world, thus making it increasingly difficult to differentiate truth from lies. Part of the post reads:
“Proving provenance and authenticity of any given piece of content is now more important than ever. That’s where Verify, by Fox Corporation (built on Polygon PoS), comes in.”
Furthermore, Polygon noted that the Verify platform will benefit both the media platforms and content consumers alike. While consumers will be able to realize that an article or image truly originates from a purported source, media publishers will also be able to exercise “more control over relationships with AI platforms scraping the web.”
As of publication, Polygon confirms that Verify has gathered 89,000 pieces of content across different brands under the Fox Corporation.
Fox Corporation’s Verify Protocol May Need an Upgrade
As earlier mentioned, the launch of Verify appears to address the dangers that can be linked to the rise in AI-generated content. That is especially true in the areas of citation, copyright issues, and intellectual property theft as the case may be. However, that is as far as it gets.
More than the authenticity of the content and its source, the accuracy of the content may yet be another vital issue that needs resolving. However, it appears that the Verify protocol may not be able to do that just yet.
Recall that Fox News currently faces a lawsuit from tech firm Smartmatic. Smartmatic alleges that Fox News pushed a false narrative about the 2020 presidential election results in the United States. The media house also had to pay a $787 million settlement in April for a similar case with Dominion Voting Systems.
For what it’s worth though, Verify will come in handy in cases such as the groundbreaking one of December. That is when The New York Times filed a lawsuit against OpenAI and Microsoft, claiming unauthorized use of its content for training AI chatbots. But, more importantly, it may just set a precedent for how firms use AI tools henceforth.