The shares of Google were also boosted by the corresponding redesign of the search engine to feature COVID-19 related data.
The shares of American multinational technology company, Alphabet Inc (NASDAQ: GOOGL), the parent organization of Google LCC, are seeing a slight boost by percentage gain as the company unveils a series of initiatives to support the ongoing vaccine distribution efforts. Per a report by 9to5Google, the search engine giant has pledged as much as $150 million in ad funding to help push accurate information about the ongoing vaccine program across the board.
The efforts by world governments to inoculate their citizens against the COVID-19 disease presents different challenges per region but with a common denominator across all climes. This common challenge lies in the availability of the right information which has an overbearing impact on the distribution logistics as well as the ease of access for the citizens. This challenge is what Google is committed to helping to address.
“The COVID-19 pandemic has deeply affected every community all over the world. It’s also inspired coordination between public and private sectors, and across international borders, on a remarkable scale. We can’t slow down now. Getting vaccines to billions of people won’t be easy, but it’s one of the most important problems we’ll solve in our lifetimes. Google will continue to support in whatever way we can,” said Sundar Pichai, Chief Executive Officer, Alphabet Inc.
Of the funding support, $100 million will be given as ad boost to the Center For Disease Control (CDC) Foundation, the World Health Organization, and other nonprofits while the remaining $50 million will be issued to government agencies working to help underserved communities get access to vaccine-related content and information.
Following the announcements by Google, the company’s shares rallied by 1.37% in the pre-market to $1,918.50 per share. The growth consolidates the shares which closed Friday’s session up by 0.45% to $1,892.56.
Google Shares Are Boosted by the Search Engine COVID-19 Inspired Redesigns
The shares of Google were also boosted by the corresponding redesign of the search engine to feature COVID-19 related data. Per a CNN Business report, Google Maps will soon be displaying the COVID-19 vaccination sites in the coming weeks. The feature will be kickstarted in Texas, Arizona, Mississippi, and Louisiana with plans to roll out the feature worldwide in the coming weeks.
The information will be obtained from government agencies, pharmacies, and other authorized bodies and will be available as search results in designated information panels redesigned for the purpose. Google’s efforts to aid the distribution of the COVID-19 vaccine will also be complemented by the company’s readiness to partner with the government in turning its facilities and parks into a COVID-19 vaccination center.
Google’s efforts are informed by the increase in the “vaccines near me” searches which have risen 5x this year. In all Google’s COVID-19 vaccine education will be capped by the ‘Get The Facts’ initiative from the search engine and its subsidiary YouTube. This initiative Pichai noted will help to “get authoritative information out to the public about vaccines.”