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Inter Milan will have its soon-to-be-launched $INTER token on its front side of the official shirts.
Inter Milan, an Italian professional football club, has announced a major partnership with Chiliz ($CHZ), the leading blockchain provider for the global sports and entertainment industry. According to a Medium post by Chiliz, Inter Milan will have its soon-to-be-launched $INTER token on its front side of the official shirts.
The $CHZ token has been responding positively to notable partnerships in the past months. Notably, the asset has jumped approximately 3% and traded around $0.23 at the time of reporting according to CoinGecko.
Officials’ Thoughts on The Inter Milan and Chiliz (CHZ) Partnership
“We are very proud to announce this partnership today, an agreement that links us with a leading brand in its industry. This deal confirms the growth and the appeal of the Inter brand, despite all the challenges the Club is facing during the pandemic period,” Alessandro Antonello, Corporate CEO of Inter noted through the press release.
Luca Danovaro, CMO of Inter Milan said that the partnership with Socios.com is purely based on the founding values that both companies share. “The exciting activations that we are designing together will enable us to succeed in engaging with young generations all over the world, an objective that became even clearer for us during these months when we felt the overwhelming support of all the Interisti even with closed stadiums,” he added.
On the other hand, Alexandre Dreyfus, CEO of Chiliz and Socios.com said that Inter Milan is the perfect place to market its services and reach the global fan community. Additionally, he noted that it is an important mark for the football fans as it is the first time in the past few years that the club’s front name has changed in its shirt.
“Today’s announcement is the start of a new era for millions of Inter fans around the world, who will be able to join a thriving digital community on Socios.com, enjoying countless opportunities to engage with the team, influence key decisions, and be rewarded by the club they love through $INTER Fan Tokens,” Dreyfus noted.
Socios.com and the Crypto Market
Through the blockchain technology and cryptocurrency market, Socios.com is reinventing the entertainment and global sports industry. Notable football clubs including Argentina and Portugal national soccer teams.
Consequently, Chiliz has gained huge popularity among global soccer fans who want to have some control over internal affairs on different teams. Notably, CHZ token has experienced a huge spike in price over the past year after most digital assets broke out earlier this year.
According to market analytics provided by CoinGecko, CHZ has added approximately 1825% in the past year through Wednesday. With a market capitalization of approximately $1.2 billion, the asset is poised to achieve higher gains in the imminent financial bull market.