By
Andy Watson
April 26th, 2024
Each of the free NFTs is linked to a particular match day and will be airdropped accordingly.
French football club Paris Saint-Germain (PSG) FC is set to launch matchday posters that fans can collect as non-fungible tokens (NFTs). The posters were created using generative artificial intelligence tools as part of a collaboration between PSG and its sponsor, cryptocurrency exchange Crypto.com.
According to a report by Decrypt, the poster series was designed by Benjamin Benichou, an artist who makes use of generative AI in his work. Benichou created 1,970 designs and only 7 were chosen for release via the NFT drop. PSG will display the posters across seven matches this season starting with this weekend’s match against Olympique de Marseille in France’s Ligue 1 football league.
“This collaboration with Benjamin Benichou has given us a better understanding of this new tool, which opens up endless creative possibilities,” PSG Chief Brand Officer Fabien Allègre said in a statement. “In continuing to explore new frontiers, Paris Saint-Germain is striving to redefine the future of sport, opening up unexplored horizons for new generations of supporters.”
Each of the free NFT posters by Paris Saint-Germain is linked to a particular match day and will be airdropped accordingly. The posters will be airdropped to eligible accounts on Crypto.com’s NFT platform. Fans who collect the entire series will stand a chance to own prints of the artist’s original artwork used in the poster design process. Other perks include a chance at signed shirts from Paris Saint-Germain players and VIP tickets to the team’s final home match of the season.
Crypto.com and PSG signed a sponsorship deal in 2021 that pays the football team about 430 million over a period of three years. This made Crypto.com the team’s first official cryptocurrency platform partner. However, it was not PSG’s first foray into the world of crypto. In 2020, the team had entered a licensing deal with the NFT fantasy sports game Sorare and popular football star Lionel Messi’s deal to join the club is reported to have included payments made through Socios cryptocurrency fan tokens.
Commenting on the NFT drop, Benjamin Benichou, who is also the CEO of social e-commerce startup Drop, stated:
“When you explore the intersecting potential of a brand as inspiring as Paris Saint-Germain and a tool as powerful as artificial intelligence, the possibilities for creation become infinite […] This initiative paves the way for a new territory of artistic and creative expression where art meets technology.”
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