Ripple, one of the top five cryptocurrencies in terms of market capitalisation, has recently presented the world its new ad, which demonstrates how long does it take in our high-tech century to transfer money across the world.
The ad shows that, according to the current financial system, which does not keep up with the latest trends of today’s fast moving world, it is easier and quicker to get on a plane and deliver cash to the destination on one’s own, than to make a cross-border money transfer via a traditional bank. At the end of the video, Ripple is presented as the best solution to the problem.
The ad has already caught a lot of attention from the crypto community, having gained more than 65,000 views on Twitter and more than 5,000 views on YouTube. As comments on the YouTube video are disabled, viewers share opinions on Twitter. Some of them are excited about the Ripple’s ad, calling it “a Super Bowl commercial”, but some of them ask, why the video doesn’t contain any information about Ripple’s native token XRP.
However, one Reddit user named u/LOSFan4 claims that initially the idea of Ripple’s commercial comes from one of his previous comments, where he suggested the company to demonstrate how it’s faster to fly money around the world. He even linked to this post, where he described the similar plot, which gained close to 400 upvotes and 116 comments. Whether it really was like this or not, stays unclear.
Anyway, Ripple’s digital asset XRP has more than doubled during this quarter in comparison to the second quarter of 2018. Ripple is currently bringing instant XRP transactions to mobile phone users worldwide by allowing anyone to send and receive the digital asset via text. XRP Text is currently in public beta.
Cory Johnson Calls Ripple ‘Bitcoin 2.0’
Ripple’s chief marketing strategist Cory Johnson has recently gave an interview on the Fintech Focus Podcast, where he ambitiously called Ripple’s native token XRP a better version of Bitcoin:
“The technology of XRP, it’s like Bitcoin 2.0. It’s Bitcoin, but it’s faster. It’s Bitcoin, but it doesn’t use tons of power. It’s Bitcoin, but it’s not controlled by Chinese miners. But fundamentally, it is a blockchain digital asset that is used principally for the movement of value.”
According to Johnson, moving money across borders is a really big problem in 21st century. He thinks that it is “insane” to be able to send text messages, gifts and emojis overseas, without being able to send real value. While a traditional cross-border money transfer conducted by bank requires at least three days and high fee, Ripple can make it almost instantly and cheap:
“Imagine when you’re used to something that takes you five days that now takes less than a minute to do. And that’s just a game changer right there. That’s going from the pony express to email.”
In an interview, he also explained the difference between XRP and Ripple, stating that Ripple is an enterprise software, whereas XRP is its native currency, which can exist even without Ripple.
During the recent month XRP really proves to be that good. A few days earlier, Ripple reported more than a double increase in revenue collected from XPR tokens sales, thus shattering the crypto-community to their ground.