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The Argentina-based users of Socios.com have started receiving the $ARG Fan Token for free. The full-fledged launch will happen ahead of the 2021 Copa América tournament scheduled in July.
On Thursday, May 13, Argentina has joined hands with Chiliz – the creators of the fan engagement platform Socios.com – to become the first national football team to launch Fan Token and engage with the global fan base. With this, Argentina joins the elite club of 30+ sporting organizations that include AC Milan, FC Barcelona, Paris Saint-Germain, the UFC and Manchester City.
Argentinean users on the Socios.com app have already started receiving the first $ARG Fan Tokens. also, the full-fledged launch will happen in the coming weeks. The official announcement notes that the $ARG Fan Token launch will happen ahead of the 2021 Copa América tournament scheduled in July. Also, this year alone, Fan Tokens generated over 120 million in revenues shared with Socios.com partners. Claudio Tapia, President of AFA, said:
“Since assuming our management, we have faced the challenge of generating greater income for the AFA, developing new revenues and enhancing the commercial presence of our National Team in the world. This agreement clearly responds to our strategy and also reinforces our digital growth. Through Fan Tokens, fans will feel closer to our national team and will be able to influence the team, earn rewards and enjoy exclusive experiences”.
“We are very excited about this new announcement, which reinforces the confidence of large companies in AFA’s commercial projects. We welcome you to Socios.com and look forward to working together to achieve great results,“ added he.
Argentina Football ARG Fan Tokens on Chiliz Platform
The $ARG Fan Tokens are nothing but digital collectible assets minted on the Chiliz blockchain network. These fan tokens provide owners access to voting rights in VIP rewards, polls, exclusive promotions, chat forums, AR-enabled features, as well as games and competitions on the Socios.com mobile application.
As said Argentina will become the first national football team in the Socios.com network to have a fan token. However, a number of stars from Argentina have been already playing for the clubs registered on Socios.com. This includes Angel Di María, Sergio Aguero (Man City), Leandro Paredes, Lionel Messi (FC Barcelona), Ángel Correa (Atlético de Madrid) and Mauro Icardi (PSG).
Socios.com from Chiliz is a D2C platform leveraging blockchain tech. It provides tools to the world’s leading sporting organizations to engage and monetize the global fan base. Alexandre Dreyfus, CEO of Chiliz and Socios.com, said:
“Two World Cups, 14 Copa América titles, geniuses like Messi and Maradona that have cast a spell on billions with their brilliance — Argentina are legends of world football. We’re therefore incredibly proud that they will become the first national team in the world to launch a Fan Token on Socios.com. This is also a massive day for Argentina’s famously passionate fans, who will now have an incredible new way to engage with and influence their beloved team”.
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