The startup called Atlas Protocol was founded by two former Google employees Duran Liu and Cheng Li, who wanted to provide users with an effective blockchain-based solution to control their data.
In its recent investment round, the new startup received $3 million from several venture giants, including Softbank China Venture Capital (SBCVC), Baidu (through their venture called BV), Danhua Capital and Fenbushi Capital. All the investors that have supported the project believe that Atlas Protocol is able to bring significant innovations to interactive advertising and marketing in the blockchain industry.
As it has been revealed, Atlas Protocol (ATP) team is going to allocate the raised funds for growing the team, optimizing its products and expanding market opportunities and channels.
Founded in 2018, Atlas Protocol is incubated by such prominent world-famous organisations as Nebulas Labs and xGoogler Blockchain Alliance (xGBA). ATP represents itself an application layer protocol for blockchain interactive advertising and marketing.
The key idea of the project is to create technical infrastructure that will be able to ensure development of the interactive advertisement blockchain ecosystem and shape an updated and enhanced paradigm of interactive marketing.
Atlas Protocol offers a cutting-edge media model in the blockchain market that will set the new standards for the interactive marketing among various participants of the sphere – advertisers, publishers, and users. Thanks to ATP, it will be possible to rank onchain targets’ value and provide value circulation through tokens.
Today, the majority of traditional online platforms, as Google for example, are gathering a wide range of their users’ data. Moreover, quite often for users it is really impossible even to suppose which type of their data can be collected by the platforms they use.
Then services choose the advertisements that potentially could be attractive for users basing on the collected information. Having such principles of work, such platforms definitely can’t provide a necessary level of transparency and protection of personal data.
Namely these conditions became an incentive for ATP co-founders to find a solution for these issues. As both co-founders have good understanding of the peculiarities of such platforms, it was easier for them to develop an appropriate way-out.
Atlas Protocol will provide its users with a full control over their data, so, only users will have an opportunity to choose what type of information they want to share, and what data should be kept private.
In its official blog post, the company stated:
“Being implemented on the blockchain, Atlas Protocol will be fully transparent for users in contrast to the “data blackhole” setup that characterizes the current industry landscape dominated by digital giants.”
According to Atlas’s road map, its beta release is to take place in the nearest future.
Digital advertisement has become an area of interest for a number of startups. For example, blockchain-based advertising protocol Zinc has also found the way to let end users control the usage of their personal information and Brave browser, which is widely known as an ad-blocker and privacy defender, is going as far as to pay users for their tweets and posts.