By
Svetlana Soroka
April 18th, 2024
Polestar takes a jibe at Tesla and Volkswagen as it seeks to launch its all-electric Polestar 2 very soon.
Electric-vehicle startup Polestar is all set to take a head-on competition with giants like Tesla and Volkswagen. In its first-ever Super Bowl ad, Polestar has been seen taking a dig at these two automobile giants.
The 30-second spot dubbed “No Compromise” in the ad is simple and pretty straightforward. It features that company’s own Polestar 2 electric vehicle with the word “No”. The ad features words and phrases directed at traditional Super Bowl commercials and car companies.
It includes phrases promising “No epic voiceovers,” “No empty promises,” and “No hidden agendas”. Besides, Polestar also has phrases like “No conquering Mars” taking a jab at Tesla chief Elon Musk. Another phrase “No dieselgate” refers to the diesel carbon emission of German automobile giant Volkswagen.
The commercial ends with “Polestar 2” referring to the company’s all-electric performance car. In a statement, Polestar CEO Thomas Ingenlath said:
“The Super Bowl is an iconic event and I’m excited to bring Polestar’s message to such a wide audience. We are a young and ambitious brand. We believe in ‘no compromises’, for our design language, our sustainability efforts, and the performance of our cars, and we wanted to share that philosophy with this ad. This is the perfect place to further raise awareness of our brand in the US, and beyond.”
Polestar’s Plan to Go Public
Controlled by Volvo Car AB and its owner Zhejiang Geely Holding Group Co. EV car startup Polestar is gearing up for its next move. Last year in September 2021, the company had announced its decision to go public.
The public listing of Polestar could happen during the first half of this year. As CNBC report notes, the public listing will happen via a “US-listed blank-check firm backed by billionaire Alec Gores and investment bank Guggenheim Partners at an enterprise value of $20 billion”.
The public listing will likely help Polestar raise money from the market and execute some of its future plans effectively. Polestar’s public listing plans are similar to other players operating in this space.
The recent Polestar commercial ad has led to a lot of talk on social media. Followers of the automobile space have been talking about it on Twitter.