Ubisoft Further Pushes Blockchain Adoption in Gaming Joining New Blockchain Game Alliance

Gaming is experiencing significant changes nowadays. Ubisoft is taking efforts to adopt the blockchain technology in gaming.

Photo: Marco Verch / Flickr

Photo: Marco Verch / Flickr

While video console games are losing their positions, the establishment of the Blockchain Gaming Alliance (BGA) formed by the most prominent names in the gaming industry and blockchain sector was announced in the framework of the Blockchain Game Summit held in Lyon, France.

The main aim of the created alliance is to change the traditional gaming industry via developing a set of new standards and applying the potential of blockchain technology to the industry. The gaming giant called Ubisoft is one of the most noticeable members of the newly formed group. Enjin, Fig, Alto, Ultra, Gimli and EverdreamSoft are among other members of the consortium.

According to Nicolas Gilot, the CEO of Ultra, the Blockchain Game Alliance will work on the development of new industry’s standards that will ensure creation of transparent ecosystem. He explained:

“The Blockchain Game Alliance is advocating for a universal standard in the blockchain gaming space to create a more interoperable and transparent ecosystem, which will benefit stakeholders, by furthering innovation and ensuring economic viability.”

Nowadays there are approximately 2.6 billion gamers worldwide. In 2017, the video game industry was estimated at $36 billion and it is believed that this amount can increase thanks to the introduction of new technologies including virtual reality, for example.

Co-founder of another member of the BGA, Gimli, Dan Biton said that adoption of new technologies could revolutionize the industry and subsequently lead to wide adoption of cryptocurrency. In his blog post, he said:

“Although blockchain technology is still developing, blockchain core technologies such as a distributed ledger, smart contract, and consensus mechanism have a huge potential and broad prospects in gaming. Founding members also believe that gamers will lead the mass-adoption of cryptocurrencies paradigms.”

Probably, one of the most active supporters of blockchain adoption across the industry is Ubisoft. Recently, the company has revealed its plans to examine possible ways of application this emerging technology as part of its Strategic Innovation Lab.

Some month ago, the company’s CEO, Yves Guillemot, stated the video game console would be quite soon replaced by streaming services. He said:

 “I think we will see another generation, but there is a good chance that step-by-step we will see less and less hardware. With time, I think streaming will become more accessible to many players and make it not necessary to have big hardware at home. There will be one more console generation and then after that, we will be streaming, all of us.”

Recently, it has become known that Ubisoft established partnership with Google for “Project Stream” aimed at streaming AAA games through the Google Chrome browser. Now the tech giant plans to conduct a trial run of its project in the framework of which participants will be able to stream “Assassin’s Creed Odyssey” for free.

Moreover, not so long ago Ubisoft presented a Minecraft-inspired game called Hashcraft which give players an opportunity to create quests and challenges which are stored on a public blockchain.

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