March 13th, 2018 at 6:26 am UTC · 2 mins read
ViMarket, a next-generation online shopping marketplace announced it’s ICO at Austin’s renowned South by Southwest Interactive Festival (SXSW) this week. Originally scheduled for January, the company rescheduled to ensure compliance with the latest guidance from regulators regarding token offerings particularly with respect to the United States.
ViMarket uses photorealistic 3D models and VR technology to give users the ultimate online shopping experience by visualizing how their prospective purchase will integrate into their existing life.
Using ViTokens (VIT). ViMarkets cryptocurrency, users can purchase virtual goods and simulate ownership before purchasing the real life (RL) item. This increases consumer confidence and reduces returns, and shopping cart abandonment, a $6.4 Trillion cost to online merchants.
Guy Robert, Technical Visionary for ViMarket, had these words to say about the state of ICO’s and US law;
“Since a significant portion of our small but global team live in the US, we are particularly sensitive with regards to being compliant with applicable US law pertaining to cryptocurrency ICO’s”
At SXSW ViMarket also revealed plans to allow users to buy cryptocurrencies in the near future, using ViMarket Exchange. This development will allow users the convenience of being able to shop from ViMarket’s diverse merchant marketplace using supported cryptocurrencies such as Bitcoin and Ethereum, as well as ViTokens or USD.
ViMarket’s private Presale opened March 12th with a public presale later in the month leading to a pubic crowdsale in late April/May. For more information visit ViMarket.io
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