Web3’s Mass Adoption – What’s Stopping It and How Can We Fix It?

Place/Date: UK - August 8th, 2022 at 12:52 pm UTC · 4 min read
Source: Zebu

Web3’s Mass Adoption – What’s Stopping It and How Can We Fix It?
Photo: Zebu

In recent years, DeFi has taken the crypto industry by storm, and the progress towards Web3 is well on the way, with promises of revolutionising the internet as we know it. While many believe that mass adoption of Web3 is inevitable, a significant number of projects in the industry have failed to catalyse the mass adoption of this technological innovation.

Admittedly, Web3 does pose entry barriers for many. And until these barriers are reduced and removed, mass adoption cannot take place.

According to the Pew Research Center, 80% of Americans do not have a crypto wallet, limiting them when it comes to participating in almost all metaverse applications. Some metaverse projects, such as Decentraland, do allow users to use a guest account without the use of a crypto wallet, however in order to actually participate in the game in any meaningful way they must provide a wallet address.

What this means is that a large number of potential users are excluded from participating in otherwise familiar experiences (think gaming), due to technical limitations such as the inefficiency of creating a wallet address.

In addition, many Web3 projects rely solely on online interactions to connect and build on their community. However, projects can successfully bolster mass adoption by leveraging the existing technology of Web2, and providing accessibility and a sense of familiarity to their potential users. In effect, providing a much needed on-ramp to the industry.

The Nemesis believes that the combination of online and offline interactions can increase retention through  gamification. And while Web3 does pose entry barriers, some projects such as The Nemesis, have decided to leverage the technology of Web2 in order to catalyse adoption of Web3.

The Nemesis seeks to do this through its next-generation metaverse offering which aims to bring more Web2 users to the metaverse, particularly those who are looking to participate in some of the world’s best sporting events first-hand.  The platform offers a variety of virtual worlds, 3D environments and adventures for their users, and aims to be a hub for the casual entertainment gaming market. Crucially, if a user doesn’t have a crypto wallet or doesn’t want to use it, they can still enjoy The Nemesis as a player or creator.

The project was built to catalyse the mass adoption of Web3 by drawing upon the utility of Web2 to onboard users from a variety of backgrounds and interests to come together and enjoy a seamless experience in the metaverse.

With one of the biggest barriers to Web3 adoption being the user experience and a steep learning curve required for non-native users, The Nemesis was created with the idea of bringing virtual and real-world encounters together on the metaverse through gamification with little or no crypto knowledge required.

While the NFT boom in 2020 brought with it a greater number of early adopters, people are now turning to offerings that provide real utility, and projects that bridge the gap between the real world and the virtual.

Users from any background and experience are able to join the metaverse by signing into it via their desktop or mobile app through their Apple or Google account.

Fundamentally, The Nemesis is removing the barrier to entry into Web3 via its seamless onboarding, which will allow the novice, the Web3 enthusiast and the Web3 native to participate in the Web3 revolution. The Nemesis blends URL, virtual reality, and 3D experiences to provide the optimum experience for its users.  It should also be noted that The Nemesis can also help brands, companies and influencers that are looking to engage their communities through the metaverse.

As the Web3 industry continues to evolve, those in Web2 who have not yet discovered the offerings and wonders of Web3 will be able to do so once existing barriers are reduced and removed. Through the unique offerings of projects in the space, such as The Nemesis, we will see Web3 adoption increase in direct alignment with projects that blend real world with that of the metaverse.

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