Place/Date: Singapore - August 11th, 2020 at 7:54 pm UTC · 2 min read
Contact: WOM Protocol, Source: WOM Protocol
WOM Protocol, a next-gen MarTech solution that enables brands to leverage word-of-mouth recommendations, has just announced that its native WOM Token is now listed on the Liquid cryptocurrency exchange. This listing represents the fourth top-tier exchange listing for the WOM Token and the first WOM/BTC pairing.
Trading: Effective 12th August 2020 3pm JST (UTC +9)
Withdrawal: Effective 12th August 2020 3pm JST (UTC +9)
Trading Pairs: WOM/BTC and WOM/USDT
Project Name: WOM
In conjunction with the WOM Token listing, WOM Protocol will soon implement the brand-new Liquid Quick Exchange into its website and apps. This implementation will enable users to purchase WOM securely with a Visa card directly on womprotocol.io and in the WOM Authenticator app.
The WOM Protocol, together with the WOM Token, provide a way to reward creators without compromising consumer trust in the content and its creators. The WOM Protocol will become the main marketing channel for brands, targeting the $335 billion annual digital marketing spend, and the main revenue stream for content platforms.
The WOM Protocol is live and being tested with more than 900 brands–including adidas–and platforms with a network of hundreds of thousands of creators and authenticators. Platforms such as the YEAY app, Mycashbacks, and Shopify have integrated the WOM Protocol or are currently working on integration.
Authentication of word-of-mouth (WOM) content is crowd-sourced through the WOM Authenticator app, currently live on Android and iOS. In the coming months, the WOM Protocol will launch a Campaign manager to give all brands and advertisers access to the authenticated WOM recommendations. Through the Campaign Manager, advertisers view metrics, set up campaigns, boost visibility of WOM content, and measure core KPIs.
WOM (word-of-mouth) is building a blockchain-based protocol that gives brands, content creators, publishers, and social networks a way to monetize word-of-mouth recommendations on any app or platform. WOM Protocol is backed by dozens of seasoned investors from around the globe.
Liquid is a leading global fintech company founded in 2014, with offices in Japan, Singapore and Vietnam. Liquid was the first exchange licensed by the Japan Financial Services Agency in 2017, and in 2019 the exchange’s yearly trading volume exceeded 60bn USD. The company is continuing its focused expansion into 2020 with the development and launch of a series of new exchange features to serve its growing customer base.