The decline in handset sales, a challenge faced not only by Xiaomi but also by other smartphone manufacturers, has pushed the company to explore new avenues for growth.
Xiaomi Corp (HKG: 1810), one of China’s leading technology giants has reported a 4% drop in revenue for the second quarter, reflecting the ongoing challenges faced by the Chinese mobile phone market.
The company’s revenue dipped to 67.4 billion Yuan (approximately $9.24 billion), down from 70.17 billion Yuan in the same quarter of the previous year. Despite the decline, Xiaomi managed to surpass analysts’ expectations of 65.13 billion Yuan, offering a silver lining to an otherwise dull market outlook.
This decline in revenue experienced by Xiaomi, while noteworthy, comes as no surprise given the complex dynamics that have been reshaping China’s smartphone market. The country, which was once a bustling hub for smartphone sales, has witnessed a decline in recent years due to a variety of causes.
Research firm Canalys reported a 5% drop in smartphone shipments to 64.3 million units in the second quarter. This slump in demand has put further pressure on smartphone manufacturers, including Xiaomi, as they grapple with diminishing sales both domestically and in key international markets.
Specifically, Xiaomi experienced its shipments decline by 19% to 8.6 million units. Xiaomi’s performance in India, a market that has historically been a stronghold for the brand, also took a hit. Shipments to India fell by 22%, with Xiaomi managing to deliver only 5.4 million units.
Surprisingly, while Xiaomi’s revenue faced a decline, the company’s net income told a slightly different story. Net income increased to 5.14 billion Yuan during the period, marking an impressive 147% increase from 2.08 billion Yuan recorded a year earlier.
Xiaomi’s success in increasing net income, even in the face of declining revenue, can be attributed to its broader business strategy.
“We maintained our leading market position in each of our business segments, while managing to reduce costs and enhance efficiency, resulting in strong financial performance,” Xiaomi said in a statement.
Xiaomi’s Foray into the EV Market
The decline in handset sales, a challenge faced not only by Xiaomi but also by other smartphone manufacturers, has pushed the company to explore new avenues for growth. Xiaomi has revealed it plans to make a dramatic foray into the Electric Vehicle (EV) market.
Reports from Reuters earlier this month confirmed that Xiaomi has secured approval from China’s state planner for its foray into the EV sector. This marks a significant step towards realizing its vision of becoming a major player in the automotive landscape.
Xiaomi’s commitment to this venture is evidenced by its substantial investment pledge of $10 billion over a span of a decade. This significant financial commitment demonstrates the company’s long-term vision for the automobile business and its determination to make a lasting impact in the EV market.
Xiaomi’s latest endeavor comes only shortly after unveiling a new prototype of its Wireless Augmented Reality (AR) Glass Discovery Edition in February. With this infusion of resources, Xiaomi aims to rapidly establish itself as a key player in the electric vehicle sector, demonstrating its agility and strategic thinking.