By
Godfrey Benjamin
April 18th, 2024
MacDonald’s will use the Adyen platform to receive and process payments made in its mobile app. The UK will be the first country with this initiative implemented.
Adyen, an outstanding payment company that allows businesses to accept e-commerce, mobile, and point-of-sale payments, has partnered with the global fast-food chain McDonald’s. Within Adyen’s deal with McDonald’s, the latter will use the Adyen platform to receive and process payments made in McDonald’s mobile app.
As Bloomberg has reported, in the future, this option will be available globally. The UK will be the first country with this initiative implemented in the first quarter of 2020.
Leandro Balbinot, SVP of Global Technology and Digital at McDonald’s, shared his opinion:
‘With Adyen’s scalable platform, McDonald’s will be able to continue to provide customers a seamless experience through a variety of payment methods that align with the unique needs of our markets. We look forward to rolling out this platform in several markets internationally, beginning with the UK in early 2020.’
Kamran Zaki, Chief Operating Officer at Adyen, has also commented on Adyen’s deal with McDonald’s:
“As the only truly unified, tech-focused, payments platform, we are thrilled to enter into this agreement with McDonald’s to support their in-app payments. Working together, the mobile payment experience will be even easier for McDonald’s customers.”
Zaki believes the companies’ collaboration will not end at just processing mobile payments. In the future, he hopes to make them better and more efficient for customers.
Further, he stated:
“If we do that, then hopefully it would be a no-brainer for them to migrate more and more of their traffic over to Adyen.”
Adyen’s Deal To Propel It to the New Level
Adyen’s deal with McDonald’s is an important step for the payment company. Besides, this partnership with the global fast-food retailer is a good competitive advantage. Payments firms strive to attract merchants to use their services, and Adyen is lucky to have McDonald’s on its side. The company has over 38,000 locations in more than 100 countries. As a result, Adyen will soon be able to boast a significant growth in the number of its clients.
It is notable that McDonald’s is not the only food retailer that partnered with Adyen. The payment firm serves Deliveroo, Domino’s Pizza Inc. and Dunkin Donuts Inc. as well. Moreover, Adyen works with Facebook, Uber, Spotify, Microsoft, Casper, Bonobos and L’Oréal.
Adyen can also be proud of its achievements in 2019. In August, the firm announced a 79% jump in core profits. Besides, its shares tripled since last year, when they were at 240 euros. Now they are trading for 730 euros. And it seems that they have entered a green trend. How can we explain this success? We guess the answer is obvious: in times of highly popular cashless payments, Adyen offers online, in-store, and other local payments. It is up to you to decide which one is more convenient.