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Binance Labs and Animoca Brands Lead Highstreet’s Strategic Round

UTC by Sanaa Sharma · 3 min read
Binance Labs and Animoca Brands Lead Highstreet’s Strategic Round
Photo: Highstreet / Medium

The collaboration with Binance Smart Chain allows Highstreet to depict novel methods of representing Decentralised Finance uses and applications for the metaverse.

Highstreet has been able to successfully complete a second seed investment round, to launch its commerce-targeted metaverse through Binance Labs and Animoca Brands funding.

Highstreet is building its one-of-a-kind metaverse marketplace, where real or physical products are exchanged with NFTs or Non-Fungible Tokens. The marketplace is all set to operate on the Ethereum blockchain and is created for the elite buyers and brands, to inaugurate and purchase exclusive products conveniently.

The company promises liquidity for all customers and puts a tag on the products specifically according to its bonding curve. It also ensures the involvement of ideas of Decentralised Finance (DeFi) in the arena of aesthetic and extravagant goods and collectibles through a clear and transparent exchange system. Highstreet plans to create a Binance Beach in its NFT metaverse to be inclusive of the world’s largest crypto exchange firm, and allow a conversant and clear ecosystem, where the people can enjoy glamorous launches from internationally recognized brands names.

The collaboration with Binance Smart Chain allows Highstreet to depict novel methods of representing Decentralised Finance uses and applications in a metaverse situation. Here, each and every brand would be able to expand and reach out to the users and serve them with an easy-to-use interface.

Investment Director of Binance Labs, Brad Lim stated that while the recent partnership is something to watch out for, Highstreet is also set to integrate with the Binance NFT Marketplace, which is a portal to trade various forms of virtual artwork/ collection as Non-Fungible Token.

On the other hand, Animoca Brands is a pioneer in Blockchain gaming and NFTs, and this integration will help Highstreet to reach out and connect with as many internationally acclaimed brands as possible. Many customers with investment in Animoca Brands projects will be allowed to migrate to Highstreet metaverse, and eventually into the physical world so that customers can make money out of the shift.

ChainGuardianRoboFomo, the debutant at Digital Art Fair Asia, will add on to the team of Highstreet City Police and Vera.

Co-Founder and Executive Chairman of Animoca Brands, Yat Siu explains that the Blockchain and Non-Fungible Tokens allow us to privatize and possess our own lands and goods in the digital space, and eventually take control of our own life. The opportunities and possibilities of this internet metaverse can bring along a revolution in the Blockchain universe. The strategic round takes place on the backside of Highstreet’s flagship initial DEX offering on Polkastarter and Impossible Finance.

Highstreet enjoys powerful support from renowned companies like HTC. The idea and the vision also brought along a partnership with Solv, that was given the task of employing vouchers as financial NFTs.

Blockchain News, Business News, Cryptocurrency news, Investors News, News
Sanaa Sharma
Author Sanaa Sharma

Sanaa is a chemistry major and a Blockchain enthusiast. As a science student, her research skills enable her to understand the intricacies of Financial Markets. She believes that Blockchain technology has the potential to revolutionize every industry in the world.

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