Binance Hires 16-Year Veteran Jeff Li as New VP of Product | Coinspeaker

Binance Hires 16-Year Veteran Jeff Li as New VP of Product

Bena Ilyas By Bena Ilyas Julia Sakovich Edited by Julia Sakovich Updated 3 min read
Binance Hires 16-Year Veteran Jeff Li as New VP of Product
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Jeff Li, with extensive experience in product development from Web2 and Web3, joins Binance to drive product innovation and expand global crypto adoption.

Key Notes

  • Jeff Li appointed as Vice President of Products at Binance, bringing 16 years of tech leadership from Web2 and Web3 sectors.
  • He aims to enhance global crypto adoption and innovate Binance's product offerings in trading, payments, and Web3.
  • With a focus on blockchain and AI integration, Binance plans to advance financial access and transform user experiences.

Binance has announced that Jeff Li will be taking over as its new Vice President of Products. The announcement was made during Binance Blockchain Week in Dubai, marking a significant moment for the global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume.

Jeff Li brings over 16 years of experience in both Web2 and Web3 product leadership and software engineering. He previously served as VP and Global Head of CeFi Product at another major crypto exchange, where he led global product teams across various centralized finance products, including growth, retail and institutional services, and artificial intelligence initiatives.

Before entering the crypto space, Jeff held key positions at renowned tech companies like TikTok, Instagram, Twitch, and Oracle. At TikTok, he was the Director of Product and Global Head of the TikTok Money and Compliance Platform, overseeing a team of product managers and collaborating with cross-functional partners to drive growth and revenue at scale.

Jeff Li to Lead Product Innovation at Binance

Richard Teng, CEO of Binance, expressed his excitement about the new addition to the team and said: 

“We are thrilled to welcome Jeff to the Binance team… His experience in product development with renowned tech companies and his proven ability to deliver innovative solutions make him an ideal fit… We are excited to have him drive product development and bring industry-leading products to the global crypto community.” 

In his role, Li will lead Binance’s global product and design divisions, setting the product and design strategy and defining the roadmap. He will guide the development of Binance’s diverse offerings, spanning trading, payments, and Web3 advancements. Li’s main goal will center on expanding crypto adoption and lowering entry barriers for Web3 technology.

Expressing his own excitement, Jeff Li emphasized his lifelong dedication to creating impactful, innovative products that both serve and inspire users. Binance’s rapid growth into a broad blockchain ecosystem over seven years, underpinned by a strong user-centered approach, convinced him to join the team.

“Throughout my career, my motivation has been to create innovative products that excite and benefit people… Joining Binance was a natural choice… Impressed by its blockchain ecosystem built in seven years, I see much to be done to achieve Binance’s vision of global financial freedom… Eager to help the industry grow, discover new use cases, and benefit users worldwide,” said Jeff Li.

Li noted that with global crypto adoption still below 10 percent, substantial progress is still needed to realize Binance’s mission of advancing global financial freedom. Eager to collaborate with Binance’s talented team, Li aims to help the crypto industry grow, uncover new applications, and extend its benefits to users worldwide.

Binance to Drive Blockchain-AI Innovation

Jeff highlighted blockchain’s potential, especially when integrated with fast-evolving technologies like artificial intelligence. Blockchain, paired with AI, could vastly improve financial access and reshape daily experiences. As an industry leader, Binance stands positioned to unlock this potential and bring its benefits directly to users. 

The exchange aims to achieve this by creating groundbreaking, user-friendly products designed to engage both new and seasoned users, making crypto and Web3 applications more accessible in everyday life. With Jeff Li’s expertise joining the team, Binance is set to advance innovation and accelerate blockchain adoption worldwide.

Disclaimer: Coinspeaker is committed to providing unbiased and transparent reporting. This article aims to deliver accurate and timely information but should not be taken as financial or investment advice. Since market conditions can change rapidly, we encourage you to verify information on your own and consult with a professional before making any decisions based on this content.

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Bena Ilyas
Author Bena Ilyas

With over 3 years of crypto writing experience, Bena strives to make crypto, blockchain, Web3, and fintech accessible to all. Beyond cryptocurrencies, Bena also enjoys reading books in her spare time.

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