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Binance NFT Marketplace Looks to Grab Market Share via ‘100 Creators Campaign’

UTC by Kofi Ansah · 3 min read
Binance NFT Marketplace Looks to Grab Market Share via ‘100 Creators Campaign’
Photo: Shutterstock

Binance NFT seeks to capture a broad range of users by resorting to a broad range of voices from across many fields, making the platform the “ultimate destination” for NFT and digital collectible enthusiasts.

Binance NFT Marketplace has its eyes set on grabbing a piece of the already increasingly crowded NFT space and plans to do so via the “100 Creators campaign”, an initiative aimed at bringing 100 creators t their forthcoming nonfungible token (NFT) platform. Binance NFT, through the 100 Creators Campaign is spreading its reach to bring in celebrities, athletes, and artists, having already courted Two-time BRIT Award-winner and Scottish singer-songwriter Lewis Capaldi, soccer stars, Michael Owen and Alphonso Davis, Esports team eStarPro as well as artist Trevor Jones.

Binance announced via a press release today that street artist, Misha Most has dropped an NFT and will be making 10 more NFTs in collaboration with other artists, which will be available for sale in the first week of the launch of the marketplace, scheduled for June 24. Misha Most currently holds the world record for the largest mural.

“Digital art is imbued with the spirit of the community. As a street artist, it’s very close to me, and I’m used to working in a team with other creators,” Most said in the press release. “Working on NFT is a unique opportunity for me to collaborate with digital artists. For me, the transformation of familiar works into digital art is primarily an experiment, and real art is about that,” he added.

The NFT marketplace has become a competitive arena for creators as it has become the only way for a platform to stand out to collectors with its attractive intellectual property and licensing. Binance NFT seeks to capture a broad range of users by resorting to a broad range of voices from across many fields, making the platform the “ultimate destination” for NFT and digital collectible enthusiasts looking to secure content from some of the “world´s top creators and artists” to their digital collections.

Lily Lee, Binance PR manager in an interview stated that “100 Creators Campaign is one of the campaigns that are prepared by Binance NFT, and it is to support and promote innovative creators from around the world and spotlight NFT pieces from different cultures.” Lee added that the company hopes to gain access to users from different regions through this campaign.

The Binance NFT marketplace will reportedly use the Binance Smart Chain, a network launched by Binance back in April 2019, and has since gained popularity in the NFTs and Decentralized finance space. Binance and its journey into the NFT market started a while ago as the company announced the creation of its “NFT Innovative Creators Program” in the early stages of last month, an effort to both capitalize on and support the growth being seen surrounding NFTs.

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Kofi Ansah
Author Kofi Ansah

Crypto fanatic, writer and researcher. Thinks that Blockchain is second to a digital camera on the list of greatest inventions.

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